The Sugarcrest Report
Tuesday, May 21, 2002 Issue 15   VOLUME 1 ISSUE 15  
IN THIS ISSUE
You Do Have the Time
E-Billing, Performance Metrics And Marketing: Misfits Or Formula For Success?
Conducting Market Research Across Borders
Partnering to Gain Efficiencies and Reduce Costs
Alternative Fee Reality Check A Hit
PAST ISSUES
Alternative Fees
April 19, 2002
Vol. 1 Issue 14
Issue 13
March 12, 2002
Vol. 1 Issue 13
Issue 12
February 20, 2002
Vol. 1 Issue 12
Issue 11
January 15, 2002
Vol. 1 Issue 11
Issue 10
December 12, 2001
Vol. 1 Issue 10

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Featured Articles
You Do Have the Time
How to Find the Time to Develop Business
by Felice Wagner

Lack of time is no excuse for not developing your business. Every day you’re presented with several opportunities to build relationships and engage in activities that can lead to new business. Felice Wagner shows you how to make the most of what’s right in front of you.
[FULL STORY]
 
E-Billing, Performance Metrics And Marketing: Misfits Or Formula For Success?
by James L. Michalowicz

As corporate clients push for e-billing and beefed up performance metrics from their outside law firms, audit-fearing lawyers are wavering in their wingtips. Not so, savvy marketers. Instead, they see this transformation as an opportunity to use hard data to differentiate their firms in a crowded market. Something to consider as Jim Michalowicz details DuPont’s approach to e-billing and performance metrics.
[FULL STORY]
 
Conducting Market Research Across Borders
by E. Leigh Dance

As law firms become more sophisticated in the ways they approach the global marketplace, classic proprietary market research will play a critical role. To keep you ahead of the curve, Leigh Dance explores the various ways research can assist law firm marketers with their firm's international objectives and discusses the best techniques and tools available.
[FULL STORY]
 
Partnering to Gain Efficiencies and Reduce Costs
Martindale-Hubbell’s 2002 Counsel To Counsel Series
by David Goehl

The notion of law firm partnering with in-house counsel was put under the microscope recently during the latest stop in Martindale-Hubbell's 2002 Counsel To Counsel series, a global initiative in which senior corporate counsel are invited to discuss best practices in delivering corporate legal services. David Goehl discusses the five major themes that emerged.
[FULL STORY]
 
WHAT'S NEW
Alternative Fee Reality Check A Hit

By all accounts Sugarcrest’s beta test release of the Alternative Fee Reality Check was a smashing success. We’d like to thank the 426 lawyers and legal marketing professionals who tested the interactive tool and the many of you who attended Felice Wagner’s presentations on alternative fees and attorney marketing training at last month's LMA Annual Conference. The Alternative Fee Reality Check is designed to help lawyers assess their alternative fee IQ and learn how they can use creative billing methods to boost firm revenue and deliver added value to clients. If you haven’t had a chance to test your alternative fee IQ yet, click here.
 

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