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Featured Articles
Rainmaking Secrets
An Interview With Arent Fox's Stephanie Wickouski
Business is booming for Arent Fox partner and bankruptcy lawyer Stephanie Wickouski. As Chapter 11 dominates the headlines, she’s busy behind the scenes helping her clients deal with massive debt, layoffs, anxious creditors, and contentious opposing counsel. Unlike many of her colleagues, however, Stephanie keeps busy during downtimes as well. In an interview with Sugarcrest, Wickouski shared her secrets.
[FULL STORY]
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Getting Value From Law Firm Newsletters
by Brian Freeman
His firm’s Web site is ranked #1 in the nation, but Brian Freeman’s magic touch extends much further. Faegre & Benson’s bi-monthly newsletter, which Freeman also edits, is one of the best. In this article, you’ll learn why most law firm newsletters don’t work and why his does.
[FULL STORY]
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Staying Close To Key Clients
The Best Insurance Policy In Uncertain Times
by Kate Fitzgerald
In the six month span since 9-11, markets have taken gut wrenching turns and the economy, which appeared down for the count, is now showing signs of recovery.
Whether this was an anomaly or the beginning of a new instability, one thing is certain: the best insurance for any law firm is to get close to key clients, and stay there. Kate Fitzgerald shows you how.
[FULL STORY]
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Presentations That Work
How To Grab The Top Dogs' Attention
by Marsha Redmon
Presenting to law firm management doesn't have to be painful or intimidating. Marsha Redmon shares several techniques that will help make your appearance before the management committee more comfortable and productive.
[FULL STORY]
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Coming Soon: Alternative Fee Special
Stay tuned for next month's special issue on alternative fees and an all new Alternative Fee Reality Check that will arrive in your in-box in the coming weeks. We think you’ll find the Reality Check very helpful and encourage you to forward it to your colleagues. Here’s a taste of what you’ll find inside: The key alternative billing methods and when to use them; a checklist for putting your firm ahead of the billing curve; tips for marketing your firm’s creative billing successes; and success stories from DuPont, Pepsi and many more.
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WHAT'S NEW
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Wagner to Speak at LMA 2002 Annual Conference
This April, Sugarcrest CEO Felice Wagner will be presenting two programs at the Legal Marketing Association’s 16th Annual Conference in Washington, DC. On Thursday, April 25th, Wagner will discuss attorney marketing plans and the secrets to implementing an effective planning program. On Friday, April 26th, she will address alternative fee arrangements and how firms can use creative pricing strategies to balance risk and build client loyalty. For complete conference information click here.
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