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Featured Articles
How to Win Over Prospective Clients
by Felice Wagner
You've done all the right things: a personal business plan, five articles and three speeches in two months, a handful of networking events, and you've been quoted heavily in your prospective clients' favorite industry rag. All this has put you on a potential client's short list and now it's time for a face-to-face meeting. What do you do?
[FULL STORY]
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Law Firm Extranets: Baking a New Pie
by Jerry Lawson
Do extranets have the same potential to do to established law firms what personal computers did to IBM? Jerry Lawson offers strategic perspective for law firm planners.
[FULL STORY]
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Videoconferencing Can Show Firms How To Save Money
by Stephen Tolbert
Globalization, the renaissance of traditional competitive
pressures and, more recently, concerns about the costs and safety of travel have made videoconferencing a critical communications tool. Stephen Tolbert shows you how to maximize the value of your videoconferencing efforts.
[FULL STORY]
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To Do or To Do Not: Marketing by Omission
by Diane E. Hamlin
Finding yourself pushed and pulled in too many directions? Maybe it's time to make a "stop doing" list. Diane Hamlin, chief strategic officer at Fenwick & West, shares hers.
[FULL STORY]
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WHAT'S NEW
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FREE Support and Event Planning Services Continue
The restrictions on business travel resulting from the tragic events of September 11, 2001, have left many law firm marketers scrambling to find speakers for their conferences and retreats.
As a service to our valued clients and friends, Sugarcrest Development Group will continue to offer FREE support and event planning services through the end of November, 2001.
If you need help finding speakers or handling logistics, please contact our emergency help desk at event911@sugarcrest.com.
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