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PAST ISSUES
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Issue 2
April 02, 2001
Vol. 1
Issue 2
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Issue 1
March 06, 2001
Vol. 1
Issue 1
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Featured Articles
A Brave New Legal World: Six Ways to Help Your Law Firm Marketers Help You Build Your Practice
by Kim Perret and Felice Wagner
How do lawyers and law firm marketers work together to win new business and develop long-lasting client relationships? Felice Wagner, Sugarcrest CEO, and Kim Perret, President of the Legal Marketing Association's Mid-Atlantic Chapter, share their secrets.
[FULL STORY]
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Better, Cheaper, Faster...
How to Conduct Successful Online Surveys
by Felice C. Wagner
Whether you’re gauging client satisfaction, tracking association member needs or simply getting feedback on your new Web site, formal feedback mechanisms such as regular telephone surveys or self-mailers can be a costly and time-consuming proposition. With the Internet, and a little ingenuity, you can accomplish more than you ever imagined—at a fraction of the cost. Here’s how:
[FULL STORY]
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Advertising Online in a Buyers' Market
A Quick Review of Options and Costs
With the Internet shakeout in full force, it's time to revisit and compare the costs of advertising online and in traditional media. Here's a quick rundown.
[FULL STORY]
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What Does it Take to be a Player in the High-Tech Arena?
Read the Complete LMA Senior Session Recap
by David J. Goehl
Great news: you don’t have to be technology guru to be a player in the tech arena. Find out what 120 of the nation’s top legal marketers discovered at LMA’s Senior Session.
[FULL STORY]
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WHAT'S NEW
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New NALP Study Highlights Importance of Associate Training
A long and growing list of studies have documented the importance of training and professional development to attorney satisfaction. Now, results from a new study on lateral attorneys conducted by the National Association for Law Placement (NALP - Foundation for
Research and Education) send a strong message to law firm managers that training has a direct and important impact on their ability to recruit and retain top-notch attorneys.
[FULL STORY]
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