If you’re like many attorneys, you probably turn up your nose and become a bit edgy when you hear the words sales and marketing mentioned in the context of your job description. But the truth is, whether you’re presenting your case to a jury or meeting with potential new clients, your success in these endeavors is influenced by your ability to sell yourself, your profession, and your firm. It’s time to change your attitude. Here are 10 principles you can exercise today to dispel any nervousness or anxiety you may feel about sales and marketing.