The Sugarcrest Report
Monday, December 8, 2003 Issue 23   VOLUME 1 ISSUE 23  
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IN THIS ISSUE
"I Canít Believe Iím Doing This"
Round Pegs, Round Holes
Measuring Public Relations ROI
Mary Kaczmarek Joins Sugarcrest Team
Survey Says: CMOs and Marketing Directors Conduct Most Client Surveys
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Survey Says: CMOs and Marketing Directors Conduct Most Client Surveys

According to the last Sugarcrest Report poll, over 54% of respondents say that their firms' CMOs and Marketing Directors, conduct client surveys.  The next most common survey conductor was the Relationship Partner, conducting 18% of respondents' client surveys.


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