The Sugarcrest Report
Thursday, August 16, 2001 Issue 6   VOLUME 1 ISSUE 6  
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IN THIS ISSUE

Aim High. Start Now
Using Technology to Deepen Client Relationships
Attracting and Retaining High-Tech Clients
Take the Fear Out of Your Presentation Style
4 Tips for Turning Your Business Cards into Gold
Personal Business Planning Success Story

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Personal Business Planning Success Story

It is often said that if you don't plan your career, someone else will plan it for you. No where is this truer than in the legal industry. Pushed and pulled in so many directions, it is increasingly difficult for today's lawyers to stay the course and meet their own goals as well as those of their firms.

Through Sugarcrest's Personal Business Planning program, thousands of lawyers have learned the secret to avoiding the distractions and focusing on what matters most: a simple, proven process for creating and executing their own personal business plans.

Using a proven, values-based process, Sugarcrest helps lawyers take inventory of where they are, determine where they want to go and build a roadmap of action toward the career they've always wanted. Here's the latest success story:

"When we had our weekend seminar back in May, I promised to send you an e-mail with two personal anecdotes that related to our sessions. I have not forgotten, but have been fairly tied up with work and, I hope you will be pleased to hear, taking action to pursue my written goals. I actually consult them every day, because it reminds me of what I have promised myself to do, and I really want to make it happen.

In brief, I wrote that I wanted to develop my expertise and reputation as a specialist in addressing human health risks associated with airborne toxins. I have been focusing my practice on this area (which, thankfully, is busy, given the asbestos, diesel, mold, and other respirable toxin claims out there), and also have found ways to push for the necessary credentialing...

Last month, I spoke at a national conference in L.A. regarding mold and other airborne toxin litigation, with 300+ attendees from all over the U.S. After my presentation, the planners called and asked me to speak at two more such conferences, both national in attendance and both in October, one in Pasadena and the other in Chicago. Mold and indoor air claims are the torts de jour and, fortuitously, I have been speaking and writing about them for 5-6 years, hoping for this to hit.

Now I am writing a client alert and an article, which I have pitched to the National Law Journal directly and am pitching to other publications through our in-group PR person.

Best of all, for the last couple of days I have pursued aggressively the opportunity to represent a big company, a new client for our firm, in a nasty, costly airborne toxin (diesel) lawsuit in Texas, pulling out all the stops, and it looks as if we will get the case.

So, thank you for the inspiration and the realistic guidance."

Partner
500+ lawyer firm
Atlanta, GA


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