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For further information and registration, please contact Alex Labbate at alabbate@
spgconsulting.com
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IN THIS ISSUE
by John E. Hogan, Ph.D., VP & Director of Research, Strategic Pricing Grou
It’s been a very busy and exciting quarter at Strategic Pricing Group. Just two weeks ago we announced that SPG had been acquired by The Monitor Group, one of the world’s premiere professional advisory firms. We are very excited about our new capabilities, and the global support we can now offer clients. In joining with Monitor, our motivation was quite simply to extend the breadth and depth of our services to support clients across a broader range of marketing and strategy issues. Issues where we simply didn’t have the depth of experience to handle alone. Rest assured, we will continue to publish insightful and pragmatic points of view on pricing, growth and profitability. In addition, future issues of SPG Insights will highlight ground breaking work that we’ve been conducting with Monitor to make profitable growth a sustainable, predicable and disciplined organizational capability. For more information please read our press release www.strategicpricinggroup.com/pdfs/press_release.pdf or visit www.monitor.com
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WHAT IS STRATEGIC PRICING?
by Tom Nagle & John E. Hogan, Strategic Pricing Group
Although companies invest considerable time and capital to improve pricing performance, transitioning from tactical to strategic pricing in markets characterized by global competition, sophisticated procurement groups, and shortened product lifecycles is difficult to say the least. That difficulty is magnified because most companies have an incomplete understanding of the interlocking components of pricing strategy and how they must work in concert to achieve sustainable results. When managers in these companies formulate pricing strategies, too often the unfortunate outcome is a patchwork of ad hoc tactical decisions masquerading as strategy.
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ARE YOUR PRICING METRICS AN UNTAPPED OPPORTUNITY FOR PROFITABLE GROWTH?
WHY PRICING MORE PROFITABLY DOESN'T MEAN HAVING TO RAISE PRICES
by By Brad Bray, Peter Walsh and John Hogan, Strategic Pricing Group
In today’s competitive environment, where companies aggressively pursue every opportunity to grow revenue and profit, executives continue to miss a critical insight that could significantly improve their bottom line performance: pricing more profitably doesn’t mean having to raise prices. In our experience of working with hundreds of clients across a variety of industries, we see that price metrics (the unit of measure for charging prices) represent one of the biggest payback opportunities, yet is most frequently overlooked.
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If you would like to see an issue addressed by our team, please forward your question to SPG_Insights@spgconsulting.com
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