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IN THIS ISSUE
by John E. Hogan, Ph.D., VP & Director of Research, Strategic Pricing Group
It's the New Year and time to put those bad habits to rest! And by bad habits, we mean those typical pricing strategy mistakes being made by well-intentioned executives who are working with outdated frameworks, business assumptions and pricing rules of thumb.
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THE TOP MYTHS OF STRATEGIC PRICING
MISTAKES SOMEONE IN YOUR ORGANIZATION IS MAKING TODAY THAT YOU'LL NEED TO CORRECT!
by John E. Hogan & Joe Zale, Strategic Pricing Group
Over and over again, we see companies making fundamental blunders in their pricing strategy, actually thinking they're making sound business decisions. Their typical problem: basing pricing decisions on conventional wisdom, rules of thumb, and sometimes over-relying on "scientific" data analysis. Across the board, managers have absorbed these "worst practices" and unknowingly make poor decisions that undermine their businesses. Careful examination of costs, customers, and competition is essential to ensure the right strategy is executed for the right environment.
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FRUSTRATED BY POOR PRICE REALIZATION?
THREE QUESTIONS TO ASK YOURSELF
by Joe Zale, VP & Managing Director, Strategic Pricing Group
With an improving economy, managers have grown increasingly aggressive in their efforts to raise prices. Unfortunately for many companies, rosy profit projections have been replaced by a frustrating inability to realize long sought-after price increases. Are you among the managers stung by this fate? If so, here are three questions that should lead to an informed understanding of the problem and where you should focus your energy and resources.
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