January 30 - Prague, CZ
Speaking Engagement
2007 Global Pricing and Reimbursement Congress Topic: Developing an Effective Pricing and Reimbursement Strategy - It's So Much More Than Just Setting the Price Renaissance Prague Hotel, Prague, Czech Republic
Develop and communicate value propositions that go beyond clinical efficacy to address cost-effectiveness
Build payer segmentation and activation strategies that do not depend on geographic barriers or lack of price transparency
Influence customer behavior through creative risk sharing and contracting strategies and tactics
Proactively manage pricing strategy beyond the launch price
