In this issue of SPG Insights, we’re getting a little technical and examining two very important and highly specialized aspects of pricing strategy:
What are the legal aspects of pricing and price discrimination?
How can advanced market research techniques (e.g. conjoint analysis) be used to shape pricing strategy?
Our first article, Price Discrimination and the Law, examines the legal tenants of price discrimination as outlined in the Robinson Patman-Act and the available strategies to avoid otherwise unlawful price discrimination.
Our second article, The Use of Conjoint Analysis to Supplement Pricing Decisions, discusses the benefits and limitations of using sophisticated marketing research techniques to estimate price sensitivity and a customer’s willingness to pay.
As always, we appreciate your feedback on our insights and ideas. I encourage you to forward your questions and comments to SPG_insights@monitor.com.
John Hogan, PhD
Group Leader
