iMakeNewsLetter
The State of Spa*m   Thursday, October 17, 2002

The asterix (*) throughout the newsletter is not a mistake. It has been added intentionally to insure that this newsletter is successfully delivered and is not mistaken as spa*m by email filtering software. Read on to learn more about spa*m and how it affects marketers.

In this issue...
The State of Spa*m
Do You Know Who's Killing Your Email Marketing?
Haiku'da Been a Spa*m Filter
Results from Last Month's Quick Poll...
Marketing Tips...
The State of Spa*m


Forget about the stock market and the slumping economy, it is a raging bull market for spa*mmers right now.  If it seems like the amount of unsolicited email in your inbox is greater then ever, it’s because business has never been better for spa*mmers.

The attraction is simple, email addresses are easy to get and cheap to buy, so a marketer   doesn’t need very many responses to get a positive ROI. One broker I saw online was featuring an introductory offer of 33 million emails for $200. Another was selling a subscription service for $40 a month that promises to deliver 1 million verified addresses a week!  These guys even promoted the fact that they have removed the “flamers and trouble-makers” from the list.
[FULL STORY]
 

Quick Links...
Do You Know Who's Killing Your Email Marketing?


What if you suddenly learned that the email newsletters you'd subscribed to, are now doing the boomerang dance? What if you're an email marketer and your subscriber isn't even getting your mail or getting a stripped down version of it?
[FULL STORY]


 
Haiku'da Been a Spa*m Filter


Refined poetry and ruthless legal prosecution have been brought together in the latest effort to stop spa*m.

A hidden scrap of copyrighted poetry embedded in e-mails will be used to guarantee that any message containing the verse is spa*m free. And if spa*mmers dare to hijack the haiku, they will be aggressively sued for copyright infringement.
[FULL STORY]


 
Quick Poll...

Do you use a spa*m filter in your workplace?

Yes

No

How often have you experienced problems sending emails because they were flagged as spa*m?

Never

Rarely

Occasionally

Frequently

Always

To your knowledge, how frequently do you NOT receive email due to spa*m blockers?

Never

Rarely

Occasionally

Frequently

Always

Customer Advisory Board...

Would you be interested in participating in our customer advisory board? If so, just check yes and we will contact you.

Yes

Results from Last Month's Quick Poll...
The question was as follows:
Which of the following metrics do you find most useful in determining the effectiveness of your e-newsletter campaign?

And the results were:
Clicks from Email (CTR): 28.6%
Total Page views:  14.8%
Emails Opened (open rate): 13.8%
Subscribers Added: 12.9%
Identified Visitors: 12.9%
Survey Answers: 5.0%
Other: 5.0%
"Tell a Friend" Emails (referrals): 4.0%
Subscribers Removed: 3.0%

 
Upcoming Events



Visit iMakeNews at the ClickZ E-mail Strategies Conference and Expo, Booth 104 in San Francisco, CA, November 18 - 19 at the Fairmont Hotel.


 
Feature Alert
Change to Subscription Management Links
New links improve visibility of operations and are less likely to be caught by spa*m filters.
[LEARN MORE...]
 
Improved Language Support
New language encoding option can now be specified.
[LEARN MORE...]
 
Publishing Option: Spidering by External Search Engines

Better control whether or not the microsite can be found by Web searches.
[LEARN MORE...]
 
From the
Knowledge Base...

Which e-mail programs support HTML and which do not?

[
LEARN MORE...]

How many times do you attempt to send an e-mail before you report it as bounced?

[
LEARN MORE...]


 
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ARCHIVE
Reporting: Evaluating the Effectiveness of Your Email Newsletter
September 19, 2002
Vol. 2 Issue 2
Back to School: Time to start engaging customers
August 15, 2002
Vol. 2 Issue 1

[MORE]
Published by iMakeNews
Copyright © 2002 eLetra Corporation. All rights reserved.
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