e-Newsletters are the foundation for successful permission-based customer acquisition and retention programs, that are capable of fostering sustainable customer loyalty and longer more profitable customer relationships. In addition, the many benefits associated with e-mail marketing are quickly becoming well known by today’s marketers including its improved economies of scale, short time to market, limitless targeting capabilities, high measurability and its ability to strengthen brand and build customer relationships.
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Tom Simons, Creative Director and Founder of Partners+simons, a Boston-based marketing communications firm explains how to build and evolve an integrated brand identity for the digital world.
When choosing an email marketing provider it is helpful to know the right questions to ask. In this article, you will find a useful list of things to be thinking about.
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