New Content Providers
|
|
|
|  |
|
|
|
E-MARKETING TIPS
|
When Email Marketing Sounds Too Good to Be True
Low cost or no cost email marketing can still cost you a bundle
Once you have decided what type of marketing message you will deliver and to whom, there are many different ways to implement an email marketing program. When considering the approach that is right for your business, it is important to consider how one option differs from another. No matter what avenue you take, there are benefits and pitfalls with each. The key is to recognize the value of what you are doing and to carefully measure the cost of the effort involved along with the cost of the software and infrastructure needed.
[FULL STORY]
|
|
|
READER COMMENTS
|
e-newsletters the killer App? A note of caution
by Dela Quist
Everyone seems to be very bullish about the future of email and have correctly identified that willing recipients i.e. those who have opted-in are likely to be highly responsive. Indeed the recent study by E marketer, found that 48% of those who receive permission-based e-mails are curious to read them while and 13% are eager to do so. While this appears to be extremely good news for the industry, I would like to sound a note of caution, we should not allow ourselves to become complacent.
[FULL STORY]
|
|
|
| |
|
|
|
