iMakeNews: The Stepping Stone
Your Guide to Building Business with e-Newsletters (http://www.imakenews.com)

August 2001 Cool Features, Content, and Calling on Customers   VOLUME 1 ISSUE 10  

IN THIS ISSUE

Quick Steps to Increasing Revenue through Good Relationships
The Debate With Two Winners: HTML vs. Text
Content at Your Fingertips!
Top 5 Tips on Writing Great Email Newsletters
Improve Your Newsletter's Shelf Life
Inc.com: Guide to Creating E-Newsletters
WYSIWYG!?
Column Editor
New Content Partners

ARCHIVE

Summer Sizzles
June 29, 2001
Vol. 1 Issue 9
May Flowers
May 31, 2001
Vol. 1 Issue 8
April Showers
April 25, 2001
Vol. 1 Issue 7

[MORE]

e-Marketing Tips

Quick Steps to Increasing Revenue through Good Relationships
by Leon Sandler

I was recently at a CRM (customer relationship management) conference and heard some interesting perspectives on customer relationships, increasing revenues, and product strategy. Many of you are up to your elbows in the day to day operations of your business, and don't have the time to attend these conferences. You might find these thoughts interesting.
[FULL STORY]
 
The Debate With Two Winners: HTML vs. Text
by Jason Kassel

No matter how you look at it, e-newsletters are an effective way to put yourself in front of your customers on a regular basis. Traditionally plain text was the only option. Add HTML to the mix and you have a new ball game.
[FULL STORY]
 
Content at Your Fingertips!
by Jay Sousa

Statistics have shown that newsletters with insightful content that is relevant to readers’ interests are more fully read, have a higher retention rate, and are more likely to be passed on to other readers.
[FULL STORY]
 

Quick Links

Top 5 Tips on Writing Great Email Newsletters
It's easier than you might think!
by Anne Holland

Improve Your Newsletter's Shelf Life
Do more than just "Sell, Sell, Sell"
by Janet Roberts

Inc.com: Guide to Creating E-Newsletters
From Conception to Delivery

WHAT'S NEW

WYSIWYG!?
Edit HTML Online! Now it's easy!
Learn more...
 
Column Editor
Adding more flexibility to your page layout.
Learn more...
 
New Content Partners
Inc.com, Iconocast, BizSpace
Learn more...
 
SURVEY QUESTION

For which service below would you be willing to pay more?

A way to increase the size of my list by advertising on other e-newsletters

A way to print my newsletter

A way to take a subscriber whose email address has changed and find his or her new email address

Pre-written articles or custom articles that fit the subject of my newsletter

None of the above.

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