iMakeNews: The Stepping Stone

Your Guide to Building Business with e-Newsletters (http://www.imakenews.com)

Thursday, May 31, 2001	May Flowers	VOLUME 1 ISSUE 8

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IN THIS ISSUE

New Site, New Services!

An Email Newsletter is Like Direct Marketing on Steroids

ROI for e-Newsletters: The Real Story

Growing a list: Make it Part of Your Company’s Culture

Value of Content: It Does Matter What You Put Inside

Personalization

Survey Tracking

ARCHIVE

Our First Issue
August 04, 2000
Vol. 1 Issue 1

Fall 2000
September 29, 2000
Vol. 1 Issue 2

Happy Holidays
December 14, 2000
Vol. 1 Issue 3

Winter 2001
January 30, 2001
Vol. 1 Issue 5

Early Spring 2001
March 25, 2001
Vol. 1 Issue 6

April Showers
April 25, 2001
Vol. 1 Issue 7

New Site, New Services!

We are proud to announce two new account levels for our service: Platinum and Managed.

The Platinum account adds: personalization, survey tracking, file attachments

The Managed account adds: all features in the Platinum account, a completely hands-off solution, and full-service options like list synchronization, and template maintenance.

[LEARN MORE...]

And, if you haven't already seen it, please check out the improvements to our Web site. Please email our webmaster to let us know what you think!

e-Marketing Tip

An Email Newsletter is Like Direct Marketing on Steroids

What is it about email newsletters that really gets marketers frothing?
[FULL STORY]

Quick Links

ROI for e-Newsletters: The Real Story
Compare the long-term revenue and costs
by Peter Meyer

Growing a list: Make it Part of Your Company’s Culture
Every point of interaction provides an opportunity
by Jason Kassel, InternetVIZ.com

Value of Content: It Does Matter What You Put Inside
Your newsletter’s contents will determine its success
by Janet Roberts, E-zineTips.com

WHAT'S NEW

Personalization
Add a personal touch by merging specific subscriber information into each newsletter dynamically as it is sent.
Learn more...

Survey Tracking
For each survey, see who answered and which answer they selected. Then build a new list.
Learn more...

NEXT MONTH

Which of these features would you like to learn to use?
	Personalization
	Managing Lists
	Adding Attachments
	Survey Tracking
	Collecting Demographics

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