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Profiles
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GE Fanuc: Syndicating within the organization
GE joint venture uses iMakeNews content syndication to improve channel partners' communications with customers
GE Fanuc has tapped into the power of iMakeNews as a delivery vehicle for syndicated content. Learn how they have discovered ways to empower their distributors with the tools and content they need to improve customer relationships.
[FULL STORY]
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HotMail.com and Sore Wrists
The Life and Times of InternetVIZ Before iMakeNews
It started innocently enough. The two men worked together at one of the largest Application Service Providers (ASP) in the Midwest. One was the strategic marketing director, the other a marketing consultant who had been operating an online gallery for the past year.
[FULL STORY]
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e-Marketing Tip
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What Do You Mean – Boring?
Instead Provide Information that is Relevant, Anticipated and Eagerly Read
The 'message' is what you want your readers to retain and, in some cases, act upon. It seems so logical to distribute content that is relevant to your audience's lives and thereby anticipated and eagerly read. How many newsletters that you subscribe to pass this simple test?
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