iMakeNews: The Stepping Stone
Easing the steps to newsletter publishing.

Sunday, November 8, 2009 Issue 2   VOLUME 1 ISSUE 2  
 

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ARCHIVE

Our First Issue
August 04, 2000
Vol. 1 Issue 1
 
Letter from the editor
by Amy E. Rudolph

Is it difficult to write articles?  Are you not able to find authors?  Maybe you don’t feel comfortable with your editing skills?  iMakeNews solves these problems. 


[FULL STORY]
 

Integrated Marketing
The key to building and extending your brand
by Kathleen Goodwin

The key to building and extending your brand is integrated marketing -- when all of your company communications activities evolve from a central selling proposition with a singular message.   Your corporate marketing message should permeate through everything that touches your customers and prospects.  There should be consistency in messaging, look, tone, and feel.


[FULL STORY]
 

MIT's Technology Review
This month's featured publisher
http://www.imakenews.com/techreview

This month’s featured publisher is Technology Review: MIT’s Magazine of Innovation.  iMakeNews interviewed Kathleen Kennedy, the current publisher and Marketing Research Manager and got her thoughts on newsletter publishing.


[FULL STORY]
 

Make It Interesting
Content 101
by Amy E. Rudolph

Friends and colleagues have asked me to share my thoughts on the most important tips for online writing.  It is difficult to create a comprehensive list, however, I have outlined some basics that may serve to assist you in your electronic initiatives.


[FULL STORY]
 

 
Content Conundrums

What is the most difficult aspect of obtaining content for a newsletter?

Editing

Writing an article yourself

Finding authors

Determining topics

Narrowing the focus

[See Results]

Tips of the Month

Placing Articles in Your Newsletter
A quick guide to publishing with iMakeNews

It is easy to add articles to your newsletter, and to use many of the software programs you already know.  You can create new articles from scratch, use existing articles that you have already written, or choose one of the many pre-written articles in the content library.  The article can either be in simple text format or formatted using HTML.


[FULL STORY]
 

 
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