iMakeNewsLetter
Back to School: Time to start engaging customers   Thursday, August 15, 2002
HOME
Are you ready to WIN a FREE MP3 Player?

Please select an answer to each of the questions below. All respondents will be entered into a drawing for a FREE MP3 player. Click here for the sweepstakes rules.


[PRINTER FRIENDLY VERSION]
This Month's Survey...

What is the primary purpose of your e-newsletter?

Generate new sales leads

Retain customers

Make the cash register ring

Up sell/ cross sell existing clients

Build awarenewss

Build brand

What keeps you up at night as a marketer?

Measuring results

Having the time and resources to plan and execute

Maximizing marketing ROI

Creating a strong brand image

Doing more with less money and staff

Getting customers to buy in a tough economy

Staying on top of the latest marketing innovations

Other

Where do you think your marketing dollars will be best spent over the next fiscal year?

E-newsletters

Internet advertising

Direct marketing

Print and broadcast advertising

Public relations

Trade shows and events

Print newsletters

Awards

Promotions

What percentage of your e-marketing budget is devoted to e-newsletters?

1-20%

21-49%

50-75%

76-99%

100%

How this Works

The survey element you see here appears on the companion micro-site that is associated with our newsletter account. Because all personalization and tracking functions extend beyond the email to all areas of the micro-site, the survey can be filled out here, yet still be associated with the appropriate subscriber.

FEATURES USED: Personalization, Survey, Survey Tracking


 
ARCHIVE
Installed Base Marketing
July 18, 2002
Vol. 1 Issue 20
The Value of Dynamic Content
June 12, 2002
Vol. 1 Issue 19

[MORE]
Published by iMakeNews
Copyright © 2002 eLetra Corporation. All rights reserved.
The iMakeNews Letter (formerly the SteppingStone) is sent to iMakeNews customers and anyone who has expressed interest in our service. To unsubscribe, enter your email address in the subscription box appearing within the newsletter and choose the Remove option. Or, just click one of the links below.
TELL A FRIEND
Visit our site today! Click to www.imakenews.com and take a quick tour.
Powered by iMakeNews.com