What is the primary purpose of your e-newsletter?

Generate new sales leads

Retain customers

Make the cash register ring

Up sell/ cross sell existing clients

Build awarenewss

Build brand

What keeps you up at night as a marketer?

Measuring results

Having the time and resources to plan and execute

Maximizing marketing ROI

Creating a strong brand image

Doing more with less money and staff

Getting customers to buy in a tough economy

Staying on top of the latest marketing innovations

Other

Where do you think your marketing dollars will be best spent over the next fiscal year?

E-newsletters

Internet advertising

Direct marketing

Print and broadcast advertising

Public relations

Trade shows and events

Print newsletters

Awards

Promotions

What percentage of your e-marketing budget is devoted to e-newsletters?

1-20%

21-49%

50-75%

76-99%

100%