The rules are changing indeed. While there is still most certainly a place for trademark usage requirements, this traditional mindset--marked by the use of a static graphic mark--is being replaced by a much more dynamic strategy. In this e-doc, PARTNERS+simons frames the risks posed by today's electronic capabilities. While the integrity of brand imagery is in constant peril, with this risk comes opportunity. The emergence and convergence of new media have given rise to the power of interactive brand identities. The authors explain the four core components of the PARTNERS+simons Digital Brand Identity System: flexibility, collaboration, interchangeable elements and shared responsibility. Underscoring the need for sharp strategy and compelling creative, this system is an invaluable brand stewardship tool. *
 
 
To purchase this e-doc:
http://www.amazon.com/exec/obidos/ASIN/B00005QZUT/qid=1018268091/sr=8-1/ref=sr_8_3_1/104-9028009-5676716

PARTNERS+simons was founded in 1989 by Tom Simons.  The Company's essential character, format and orientation are directed by its responsiveness to the individual client need. PARTNERS+ Simons has worked for clients like Blue Cross Blue Shield of Massachusetts, H.P. Hood, BJ's Wholesale Clubs, Millipore, FOLIOfn and a host of emerging brands. The firm has annual capitalized billings of $85million. 
 
*As reviewed by amazon.com