New Content Providers
|
|
|
|  |
|
|
Activity Reports
What they tell you
The iMakeNews service provides detailed reporting that lets you drill down and discover more about your marketing efforts and your customers than ever before. In this edition of the SteppingStone, Chief Technical Officer and iMakeNews founder Peter Mesnik shares some additional insights into reading your newsletter activity report:
|
|
Total Page Views:
A page view is counted every time someone looks at the newsletter online (at the Web site for your account) or views the newsletter in an HTML compliant email program. If the email program does not support HTML, then a page view is not recorded until the recipient clicks on a link to view the newsletter online. In addition, if the same person clicks to view the email 5 times, then this is counted as 5 page views.
This statistic is therefore a measure of general activity and can be used to determine popularity when you drill down to the Popular articles report. This is similar to Web Hits if you are familiar with measuring traffic on a Web site. |
| |
|
Identified Visitors:
This is useful because it tells you how many of the page views recorded above actually came from individuals on your subscriber list. This number tells you the total number of people who at least saw the newsletter in their email program or clicked on a link in the email. So if someone receives the HTML version AND views it, we record that right away. If someone gets the plain text version, they would need to click at least one link within the newsletter to be added to the identified visitors list.
If you take this number and divide it by the number of emails delivered without bouncing, you can determine the percentage of people in your subscriber list that can be CONFIRMED as having seen or clicked on the newsletter. This, of course, does not include those who saw the email subject line but did not click to see the email and those who saw the plain text and clicked nothing.
Note that this is not a measure of the total number of people who received your newsletter - it only indicates those people we were able to positively identify and who showed mild or active interest. As a point of comparison, our own newsletter shows 44% of subscribers being identified on our last edition. |
|
|
Unidentified Visitors
There are a number of reasons why visitors will be classified as unidentified. A common reason is that they viewed the newsletter but never subscribed. Perhaps they saw it online through your web site or someone forwarded the newsletter to a friend.
|
|
|
Emails Opened:
This statistic only applies to those subscribers that have HTML compliant email programs. And even if the program supports HTML, the recipient would still have to actually click to open the message at least once for the open action to be counted.
|
|
|
Clicks from Email:
This is one of the statistics that publishers find most interesting. This tells you how many times someone has actually clicked a link within your newsletter no matter what format they received. This measures the ability for the newsletter to cause a person to take an action - whether it is to read more on a specific subject or to request more information about a product.
If you take this number and divide it by the number of emails delivered without bouncing, you obtain an overall click through ratio. Note that e-newsletters follow many of the same principals of traditional direct marketing. If you are familiar with typical direct marketing statistics, you will find this to be a VERY good number. |
[PRINTER FRIENDLY VERSION]
|
|
| |
|
|
|
LETTERS
|
|
There are no letters for this article. To post your own letter, click Post Letter.
|
|
[POST LETTER]
|
|
|
|
