Upgrade to the new Platinum account and gain the ability to upload or collect additional personal and demographic information for your subscribers. Then, use this information to truly personalize each newsletter.

Many aspects of your newsletter can contain this personal information. Here are some examples for a subscriber named Bob Franklin:

Article Title: Bob, Join Us For The Seminar On Saturday

Email Subject Line: Newsletter for Bob Franklin

The information you supply will be merged into your newsletter at the locations where you place field tokens. Field tokens are formatted like [[FIRSTNAME]], where double brackets indicate the start and end of the token.