Web site visitors tend to come and go quickly. You can see it in your Web site statistics. When you place an ad or get some good publicity you get attention and it is reflected immediately in the numbers. But when the promotion is over, where do they go? How do you reach these people again?

The easiest and most effective method for maximizing the value of these prospective customers is to collect their email address right from the top of your home page. You’ll be surprised how effective this can be. You’re not asking for much, the effort is minimal and email addresses still provide a level of anonymity that allows people to give them out more freely than an address or phone number. And, most importantly, by collecting these addresses you are building the bridge back to all of these valuable prospects. With this valuable ‘opt-in’ subscriber list in hand you can then use an electronic Newsletter delivered by iMakeNews to communicate with these people on a regular basis.

You will find the HTML code you can copy and past onto your Web site through the “HTML Links and Elements” option on the Main Menu.