One summer when I was a kid, I worked for a dairy farmer who doled grain out to his cows in proportion to the amount of milk they gave. If a cow didn’t produce, she didn’t eat. It was that simple. (How much better off other businesses would be if they applied the same principle.) Well here are ten newsletters that do produce and therefore get to “eat” company resources: 1. A research bio-chemicals firm has a steady stream of new products. Their catalog is published once a year. The newsletter announces new products every month. 2. The newsletter from an instrumentation firm shares applications stories, many of them written by customers. 3. The newsletter from an integrated circuit company keeps their customers informed of ever changing product specifications. 4. A retailer is trying out internet marketing with a very modest website and an online newsletter offering a list of specials every month. 5. A newsletter from a realty firm provides investors with a monthly list of investment properties for sale. 6. A newsletter from an apartment rental agency informs prospects (who sign up for the service) of apartments and condos that will become available for rent or sale in the coming month. 7. A newsletter from a boat dealer lists used boats he has taken in trade. 8. A newsletter from a law firm demonstrates their tax expertise by giving money management and investment tips. 9. The newsletter from a travel agency offers new tour packages on a monthly basis. 10. The newsletter from web development firm offers e-commerce advice and the list of websites they have recently completed.