Last November, Technology Review decided to create a newsletter.  The staff realized that other companies were using newsletters for marketing, and it seemed like a great way to share information as well as connect with a target audience.  Upon doing research, Technology Review came across iMakeNews and its service seemed to suit many needs.   The service provided assistance with all the stumbling blocks of publishing newsletters:  organization, article aggregation, distribution, and interactivity. 

Kennedy explained that although she was familiar with publishing on the Web, she really had no background or formal training in it.  She found iMakeNews’ service very intuitive and was able to walk through it easily.  “For someone who new nothing, I was able to produce a newsletter.  I like the way our newsletter looks.  The iMakeNews template is very clean,” said Kennedy.

The continuing debate about newsletter marketing revolves around whether html or text versions are better.  “Some think HTML is ridiculous and that you only need plain text.  Some want flash.  I am in between,” says Kennedy.  “The beauty of iMakeNews is that both html and text versions are available.  You have a choice.” 

Technology Review has been so pleased with iMakeNews that many more newsletters are planned.  “The feedback from recipients of the newsletter has been very positive.  (Subscribers) think the newsletter is a great communications vehicle.”  Kennedy noted, “(The newsletter) puts our content straight into the e-mailbox of a subscriber.   This is content that might not have been read at the Web site or otherwise.”

Kennedy explained that the favorable feedback from recipients of Technology Review’s newsletter has been a catalyst to create more specific articles for different audiences.  The newsletter service provides a professional way to attract new customers, share pertinent information, and to generate further interest.

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