Friends and colleagues have
asked me to share my thoughts on the most important tips for online writing. It is difficult to create a comprehensive list,
however, I have outlined some basics that may serve to assist you in your electronic
initiatives.
Make it
interesting
Okay, so it sounds obvious. But, you would be surprised at how people don’t
always understand this concept. Consider your
audience. Would a group of Star Trek fans
find an article on underwater basket weaving interesting?
Probably not. Try to put
yourself in the place of the reader. If you
are writing an article that is geared toward 30 something women, write about topics of
interest to 30 something women! Women in
their 30s are probably interested in diet, exercise, child rearing, relationships, and
perhaps stress at work. The beauty of a
newsletter is that you only need to come up with a few articles. You don’t need to fill an entire Web site
with 500 pages of information.
More Tips on Producing Material
for Your Online Newsletters to come in future issues of “The Stepping Stone.”
Amy E. Rudolph is the
marketing manager for iMakeNews. She has
spent seven years writing for business and pleasure.
