RedWAY BC News E-zine
Harnessing Technology to Honour, Inform and Connect Urban Aboriginal Youth to Services, Opportunities, the Community and Each Other
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Monday, September 14, 2009
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Issue 83 - September Starts - Provincial Aboriginal Women's Leadership Event, Indigenous News, Aboriginal Events, Conferences
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VOLUME 6
ISSUE 8
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We want to hear from YOU!
Send us info about:
*your next gig
*conferences
*training programs
* your story or poem
*upcoming events
*hot topics
Do things the RedWAY!
Don't forget to check out our regular RedWAY sections:
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Conferences, career fairs, pow-wows, cultural gatherings, concerts, Summits, grant or bid deadlines.
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Our 'electronic mocassin telegraph' of headlines, news stories & opportunities.
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Training opportunities, new programs, job postings, success stories, employment initiatives.
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Published by socially responsible sales & marketing company:
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Ad Rates, Partner Opportunities, Content
RedWAY BC News can enhance your communications today!
(Prices valid to August 15, 2009)
RedWAY BC News is a free monthly on-line electronic magazine (e-zine). Its mission is to connect Aboriginal Youth, Adults and Elders to timely information. Our writing team includes employment, education, self-governance, arts and culture, sports, and entrepreneurship initiatives, news and events. RedWAY has been published since 2003 by Spiritlink Communications with the intent to honour, inform and connect its readers, develop relationships based in respect and recognition, and to celebrate the diversity of cultures, talents and strengths of Aboriginal people.
We’re creating a socially responsible, sustainable medium. Production costs to publish up to 10 free articles per issue are offset by revenue generated with enhanced listings, advertising,, and partner/sponsor opportunities.
NEW! We're looking for your help to be able to expand on our “earn and learn” concept that trains and then pays Aboriginal Youth leaders who are eager to explore careers in media. Check out videos (created by RedWAY’s Aboriginal Youth writers) for an insight into ways Youth can develop skills and experience necessary to start careers or businesses as writers, editors, videographers, and photographers. Visit http://www.youtube.com/watch?v=UVHgvURX_vM.
Our subscriber demographics (as of August 15, 2009)
Over 9,200 international subscribers get RedWAY BC News every month, plus special issues. Our last survey showed: over 85% of respondents self-identified as Aboriginal or Native; almost 45% are under age 29 and over 70% completed high school. Just under 20% have at least one part-time job, while over 55% have full-time job. 20% have a dream to start their own small business this year. Over 75% read newspapers or magazine on-line, 80% have access to a computer at home and over 70% have a social networking site like Facebook, Myspace or Bebo.
The average reader who clicks into the e-zine spends an average of 3.0 minutes reading articles. On average, they also click directly into 4 articles for more information. Plus, we’ve got over 2000 Aboriginal organizations, 950 government contacts and 850 national media contacts in sub-lists. Contact us for more detailed demographics.
Free Articles – our commitment to community
It's free to be included in our regular columns, which currently include: Job Postings and Employment News (JPEN) list, “Smoke Signals” community news, Calendar of Events, Arts & Culture, Aboriginal Health & Wellness and our new Business and Economic Development Section. You get one free hyperlink. For example, a job posting can be added into the list of jobs for that issue, and either the company website or the HR Department e-mail will be hyperlinked for free.
We also aside 5 free community–feature articles each issue to highlight Aboriginal students’ stories, Youth initiatives, non-profit organizations, small businesses or training... whatever our Youth writers choose as worthy news.
Why enhance your listings as advertisements and paid articles?
All articles and ads are archived into a microsite, where our newsletter search engine optimization program generates hits for you long after the article is published and distributed. This can greatly enhance your print advertising campaign with an on-line presence. Plus, we track statistics for you so you know immediately the value of your marketing investment, job posting or program announcement.
Immediate Reporting and Results
Do you know how many people actually read a print ad? You'll love the reporting and tracking features available on all paid articles – learn how many people saw your article, clicked directly on it, and visited your website or email links. Then you can provide accurate, immediate reporting back to your Board members, funders, and program coordinators - accountability never seemed easier and more exciting!
| Ad/Article Type |
1 to 4 Articles/yr. |
5 to 8 Articles/yr. |
9 to 12 Articles/yr. |
| Regular Enhanced Ad |
$200 each |
$175 each |
$150 each |
| (Enhanced = listed in top 5 on homepage; separate article within topic page, only 3 available per issue) |
| Priority Ad |
$250 each |
$225 each |
$200 each |
| (Priority = guaranteed top ad on homepage; separate article within topic page, only 1 available per issue) |
| RedWAY Writers |
$400 each |
$375 each |
$350 each |
(RedWAY Writer = RedWAY BC News Reporter comes to any location in Lower Mainland to take photos and co-write your article; guaranteed top 5 listing, separate article on topic page, only 1 per issue)
We’re eager and able to travel if you’ll support related travel costs – bring the RedWAY BC News Youth writing team to speak at and cover your next conference, announcement or graduation! Share your success in RedWAY! |
Additional Features and services
Contact us to find out about other ways you can connect directly to our readers. Want to create a contest promoting your new book, CD or event? Want the Top Left Box space? It's the e-zine "the hot corner" - the most frequently viewed ad space. Try an on-line survey to poll your members. Bring our Youth media team to your next conference or job fair to gather participants' comments, host contests and "youthenize" your next event.
E-zine Partnership Opportunities - benefit from priority logo placement, sponsor recognition, PR opportunities, press releases, discounts on additional features, exclusive promotional offers, and more...RedWAY BC News is working towards creating a sustainable social enterprise to train and employ Urban Aboriginal Youth as writers, reporters and graphic designers. Private and public partnerships are needed to continue providing free article spaces in each publication. Consider investing in innovation "the RedWAY".
Choose from one of these partnership opportunities:
Copper Thunderbird Level: demonstrate innovation and leadership; your investment supports a Youth mentee Account Manager to customize your messages; includes12 Youth-written feature articles, 5 "top 5" priority listings, an on-line survey and more: $5,000
Gold Eagle Level: enhance your current communication strategy; attract more Youth participation and attendance; includes 6 Youth-written feature articles, a survey discount and top logo placement: $3,000
Silver Wolf Level: generate awareness and spark interest in your commitment to genuine Youth and Aboriginal engagement; includes 3 Youth-written feature articles, and a 50% discount on an on-line survey: : $2,500
Bronze Salmon Level: provide targeted "boosts" to further promote your programs and immediately increase awareness for and initiatives events; includes 2 Youth-written feature articles: $1,000
Or, sponsor a section of RedWAY BC News
For each section of RedWAY, there are only 4 Champion and 4 Leader section partnerships available. Champions contribute $2500 each per year; Leaders contribute $1500 per year. Your logo will be one of only eight section partner logos at the top right of that section homepage. Some sections get viewed by 60% of our identified subscribers within 48 hours of distribution! Champions also get an additional logo link to their section on our main homepage. All get a monthly tracking report, discounts on other services, and great PR!
Our Youth also write feature articles for you. Articles will be featured in the top 5 spots on our homepage (usually viewed by 80% of our identified subscribers within 24 hours of distribution). Use them for your own marketing materials, too. Champions get 4 feature articles written by Youth; Leaders get 2.
ALL partners, sponsors and advertisers receive permanent recognition on e-zine partner pages and are honoured in a press release e-zine announcement to over 850 media contacts.
Choose socially responsible media and marketing services
We support Canada's social economy by including a 10% discount in this price sheet for Aboriginal people and businesses and another 10% for schools, associations and non-profit organizations. Hire our Aboriginal Youth Media Team – we’ve got competitive rates to create, assess or revise your marketing materials: websites, e-zines, brochures, event promotional campaigns, surveys… put Youth to work for YOU! We're promoting ways Aboriginal people contribute to Canada's social economy. Help us all work towards a brighter, more informed and connected future.
Contact us by e-mail: spiritlinking@shaw.ca or phone: 604-783-8304.
In honour and respect,
Kristin Kozuback, C.S.P.
Owner, Spiritlink Communications and Publisher, RedWAY BC News
[PRINTER FRIENDLY VERSION]
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