Greetings from the RedWAY BC Youth Advisory Council and Project Team!
As our mission statement says, we're working hard to inform and connect Urban Aboriginal Youth to services and opportunities throughout BC. Your upcoming events, workshops, seminars and conferences would provide us with the opportunity for our youth to have potential networking, speaking, training and professional development opportunities. We'd like you to consider how you can directly improve the lives of our Youth; we think you and your organization could benefit from working with our Youth and Project team to promote your event and increase youth participation.
More youth participants = more bang for your exhibitors = more awareness about you and your speakers = more youth knowledge!
Check out the "Event Cross-Promotion Opportunities" package info below to see if our goals for supporting Youth match yours.
As the we work to connect, honour and inform youth in an innovative and direct manner, we hope you'll see that
RedWAY BC can support organizational goals for your upcoming events, workshops, seminars and conferences. By contacting us today, you and your organization will find out more about our new strategies as we work towards self-sufficiency.
Plus, just by contacting us in October, you and your organization will receive an expanded, permanent listing and link to your website on www.redwaybc.ca. Event Cross-Promotion Opportunities Fall 2004 Strategy
The RedWAY BC Project strives to share the thoughts, ideas, concerns and opportunities gathered by our Youth Advisory Council (YAC's) and our dedicated core Project Team. We're delivering professional communication tools to publish news relevant to our primary target market - Aboriginal Youth living in or moving into Urban areas. A growing secondary market includes Aboriginal and non-Aboriginal entrepreneurs, artists, government agencies, potential funding partners, and community stakeholders as website visitors and e-zine readers. Visit www.redwaybc.ca to view our dynamic website and www.imninc.com/spiritlink for the latest issue of RedWAY BC News for more Project information.
And scroll down to check out our:
Gold Level YAC Attack! Event Package
YAC Attack! Website and Event review
We offer cost-effective Event Sponsorship opportunities to YOU - whether you're an individual artist, movie producer, organization, association, conference planner or business consultant who would benefit from increasing youth attendance and participation at your events. Each package provides you with innovative opportunities to connect with more potential delegates, speakers and sponsors! We've developed 3 levels of sponsorship packages with options in each level to earn your business:
Copper Level Event Packages offer the most comprehensive, longer-term support for your event and promote your commitment in a leadership role advocating for Youth involvement
Gold and Silver Level Event Packages enhance your current communication strategy and show your commitment to attracting more youth participation and attendance
Bronze Level Event Packages provide targeted "boosts" to immediately increase awareness and further promote your event to our website visitors and e-zine readers
We'd like to review our "Event Cross-Promotion Opportunities" packages with you to see if our goals match your goals for your upcoming events, workshops, seminars and conferences. All Levels of sponsors will receive a permanent listing and link to their website on our www.redwaybc.ca Sponsor Page. You'll also be personally invited to introduce your company and your team to our Youth Advisory Council and Project Team at our next monthly meeting.
Contact us for more information:
Website: www.redwaybc.ca
Mail: RedWAY BC Project
c/o First Nations Employment Society
Suite 101A - 440 Cambie St.
Vancouver, BC V6B 2N5
Phone: 604-605-8901 Fax: 604-605-8902
Contact: Technical Expeditor, Ray Charlie
E-mail: ray@redwaybc.ca
Or get in touch direct with our
RedWAY BC Project &
Marketing Coordinator
Kristin Kozuback
Spiritlink Communications
Phone 604-783-8304
E-mail: spiritlinking@shaw.ca
Let us see how RedWAY BC can work with you to promote your events! We are building mutually beneficial relationships based on accountability, innovation and the desire for a brighter future of self-reliance for all Canadians.
KEY EVENT SPONSORSHIP OPPORTUNITIES
Copper Level Event Packages
(Major Sponsors)
For West Coast Nations, copper is the most highly esteemed metal often reserved for royalty. Therefore, our Major Sponsors are honoured as Copper Sponsors.
Duration: full year - only 3 packages available per year
$ 5,000.00 plus:
• our name and/or logo in your print materials
• table space for RedWAY BC booth
• 2 delegate passes for YAC "reporters" to attend event and related activities
plus consideration for YAC travel support to event, if necessary
Details of what you get from RedWAY BC…
In our e-zine RedWAY BC News
• your logo at top right on pages for EVENTS Calendar section ($5, 000 value) for full year
• feature article status (guaranteed top t5 article listing)
• direct link to your website as a Copper Sponsor in Sponsor List page
• minimum 2 follow-up articles about your event with pictures, delegate feedback, etc.
• additional 1 free article every month for rest of year (could be shared with your partners - a $1200 value)
• 1 on-line survey in e-zine at 50% off within one year of event ($200 savings)
• 2 free Aboriginal Youth Profile articles
On our website at www.redwaybc.ca:
• your logo at bottom of EVENTS Calendar homepage ($2,500 value) for full year
• direct link to your website as a Copper Sponsor on Sponsor List page
• space for up to a 60-second video clip for our Talking Stick Section
• listing on Events Calendar on website with direct links to your e-mail or website
• publicity photos with RedWAY BC Team
• 2 free Aboriginal Youth Profiles as webpages
• first rights of refusal for product/promo item sponsorship opportunities during your event
• Message Board for your event and listing in What's Happening Section of website
Gold Level Event Package A
Enhance your image over the year with a longer-term communication strategy and show your commitment to attracting more youth participation and attendance
Duration: full year, only 6 packages available per year
Your investment: $1,000.00 or trade of:
• table space for RedWAY BC booth and
• 3 full delegate passes (for 2 YAC "reporters" and 1 RedWAY BC team member to attend event and related activities)
Details of what you get from RedWAY BC…
In our e-zine RedWAY BC News
• your logo in Topics Column for EVENTS Calendar section ($500 value) for full year
• 4 articles about your event with pictures, delegate feedback, etc. to be used any time during year ($400 value)
• direct link to your website as a Gold Level Event Sponsor in Sponsor List page
• priority listing in website database
• 1 on-line survey in e-zine at 25% off within one year of event ($100 savings)
• 1 free Aboriginal Youth Profile article ($100 value)
On our website at www.redwaybc.ca:
• direct link to your website as a Gold Event Sponsor on Sponsor List page
• listing on Events Calendar on website with direct links to your e-mail or website
• publicity photos with RedWAY BC Team
• 1 free Aboriginal Youth Profile webpages
• second rights of refusal for product/promo item sponsorship opportunities during your event
Gold Level Event Package B
A short term blast to boost attendance while proving your organization is a community leader committed to supporting Youth initiatives.
Duration: 3 months, only 6 per year
Your investment: $1000.00 or trade of:
• table space for RedWAY BC booth and
• 3 full delegate passes (for 2 YAC "reporters" and 1 RedWAY BC team member to attend event and related activities)
Details of what you get from RedWAY BC…
In our e-zine RedWAY BC News:
• 4 articles about your event with pictures, delegate feedback, etc. to be used any time during year ($400 value)
• direct link to your website as a Gold Level Event Sponsor in Sponsor List page
• your logo in Topics Column for EVENTS Calendar section for 3 months ($125 value)
• 1 free Aboriginal Youth Profile article ($100 value)
On our website at www.redwaybc.ca:
• direct link to your website as a Gold Event Sponsor on Sponsor List page
• listing on Events Calendar on website with direct links to your e-mail or website
• publicity photos with RedWAY BC Team
• 1 free Aboriginal Youth Profile webpages
• second rights of refusal for product/promo item sponsorship opportunities during your event
Gold Level Event Package C
Connect directly to Youth by providing one of our talented, informed YAC's and RedWAY BC members with a speaking opportunity at your event
Duration: 3 months, unlimited opportunities!
Your investment: $500.00 plus speaking opportunity for YAC or RedWAY BC team member
(accommodations included, if necessary)
• plus table space for RedWAY BC booth
or trade that includes:
• speaking opportunity for YAC or RedWAY BC team member
(accommodations included, if necessary)
• plus table space for RedWAY BC booth and
• 2 full delegate passes (for 1 YAC "reporter" and 1 RedWAY BC team member to attend event and related activities) In our e-zine RedWAY BC News
Details of what you get from RedWAY BC…
In our e-zine RedWAY BC News:
• 4 articles about your event with pictures, delegate feedback, etc. to be used any time during year ($400 value)
• direct link to your website as a Gold Level Event Sponsor in Sponsor List page
• your logo in Topics Column for EVENTS Calendar section for 3 months ($125 value)
• 1 free Aboriginal Youth Profile article ($100 value)
On our website at www.redwaybc.ca:
• direct link to your website as a Gold Event Sponsor on Sponsor List page
• listing on Events Calendar on website with direct links to your e-mail or website
• publicity photos with RedWAY BC Team
• 1 free Aboriginal Youth Profile webpages
• second rights of refusal for product/promo item sponsorship opportunities during your event
Gold Level YAC Attack! Event Package
YAC Attack! Website and Event review
Your way to demonstrate your commitment to providing quality youth-focused services by having our team assess your event and website!
3 months total to create and administer, one max per month
Your investment: $750.00 plus
• 1 full delegate pass for YAC "reporter" and
• table space for RedWAY BC booth
OR:$250 plus
• 2 full delegate passes (for 1 YAC "reporter" and 1 RedWAY BC team member to attend event and related activities)
table space for RedWAY BC booth YAC Attack!
Details of what you get from RedWAY BC…Our value-added assessment service!
• a YAC writes an article with you about why you want a YAC Attack! for your upcoming event
• a YAC and Marketing Coordinator then use our youth-friendly criteria to rate your website and marketing strategy to attract youth
• YAC and MC review results with you personally
• you get a second article as the YAC submits their findings (with your approval)
• you have 1 month to implement recommendations
• you get re-assessed by the YAC and YAC attends conference
• you get another article promoting your changes
• documentation of whole process on our website
• 1 free Aboriginal Youth Profile article and webpage
• priority listing in website database
• listing on Gold Sponsor pages in e-zine and on website
Silver Level Event Package A
Great investment to create youth awareness and interest about event
Duration: 2 months, only 6 per year
Your investment: $750.00 or trade of:
• table space for RedWAY BC booth and
• 2 full delegate passes (for 1 YAC "reporter" and 1 RedWAY BC team member to attend event and related activities)
In our e-zine RedWAY BC News
Details of what you get from RedWAY BC…
In our e-zine RedWAY BC News:
• 2 articles about your event with pictures, delegate feedback, etc. to be used within 2 months of event ($200 value)
• direct link to your website as a Silver Level Event Sponsor in Sponsor List page
• your logo in Topics Column for EVENTS Calendar section for 3 months ($125 value)
• 1 free Aboriginal Youth Profile article ($100 value)
On our website at www.redwaybc.ca:
• direct link to your website as a Silver Event Sponsor on Sponsor List page
• listing on Events Calendar on website with direct links to your e-mail or website
• publicity photos with RedWAY BC Team
• 1 free Aboriginal Youth Profile webpage ($100)
• third rights of refusal for product/promo item sponsorship opportunities during your event
Silver Level Event Package B
Seasonal Special Issue Sponsor
Perfect for to enhance your event with a targeted marketing campaign
Duration 2 months, only 4 per year
Your investment: $750.00 or trade of:
• table space for RedWAY BC booth and
• 2 full delegate passes (for 1 YAC "reporter" and 1 RedWAY BC team member to attend event and related activities)
Details of what you get from RedWAY BC…
Once every 3 months, we put out a Special Issue - you can be the Lead Event sponsor for that issue
(note - must be negotiated 2 months prior to Special Issue Release)
• each issue has fewer articles focusing related topics (i.e..Back To School Issue mid-September, Holiday cheer issue in December)
• 1 free articles in Special Issue and 1 article in any other issue that year
• 1 free Aboriginal Youth Profile article in that issue
• webpage direct link to your website as a Silver Event Sponsor on Sponsor List page
• listing on Events Calendar on website with direct links to your e-mail or website for that month
• publicity photos with RedWAY BC Team
• 1 free Aboriginal Youth Profile webpage ($100)
• first rights of refusal for product/promo item sponsorship opportunities tied to Seasonal Event
Bronze Level Event Packages
Send us your news! FREE
Articles, reports, announcements, new courses or programs available, Grant/ Bursary deadlines, sporting events, job postings, poems, new hires, new fires, gigs or business ventures. Each issue (every 2 weeks) 100 to 180 in total
FREE • just email us your info and we'll try to fit it in the most appropriate issue
• it's free to include your contact info (including your email address and website address-but they won't be "linked")
• these will be the bulk of articles throughout the year to help us reach our Project goal (described above)
• note - free listings do not include mention in our monthly press releases nor listing on sponsor pages
Bronze Level Event Package A
Little innovative "tweaks" for your marketing campaign
Duration: 1 month, minimum of 2 issues
12 available each year
Your investment: $500.00 or trade of:
• table space for RedWAY BC booth and
• 2 full delegate passes (for 1 YAC "reporter" and 1 RedWAY BC team member to attend event and related activities)
Details of what you get from RedWAY BC…
• 1 article in each issue that month, runs in both issues that month ($200 value)
• includes 2 contact links within and website address under by-line
• up to 2 more paid articles at half price ($50 value)
• listing as Bronze Sponsor on website
• your email and website address will be highlighted to show it's hyperlinked/active
• direct link if reader clicks to open it
• 30% of the time a reader looks through our e-zine they click on at least ONE linked address or website
Bronze Level Event Package B
We're still working on creating a mini-package - any ideas?
MISCELLANEOUS OPPORTUNITIES FOR EZINE ADVERTISING BOOSTS
FOR YOUR NEXT EVENT OR ANNOUNCEMENT!
a) Moving images by headline 1 per issue, 24 each year
$100.00 or 1 full delegate pass • gets you an average of 35 - 40 % clicks from all readers!
• only one PAID moving image per issue
• includes 2 contact links within and website address under by-line
• up to 2 more paid articles at half price ($50 value)
b) Top article (includes website address link)
1 per issue, approx 20 per year
$100.00 or 1 full delegate pass
Details of what you get from RedWAY BC…
• you'll be opened first, for sure! In every issue to date, the top article is opened most frequently
• you can use an animated .gif, .jpeg or simply an emoticon
• includes 2 contact links within and website address under by-line
• up to 2 more paid articles at half price ($50 value)
c) On-line Survey Sponsorships
Need direct feedback, about your event or topics? Want immediate evaluations or input for your next report or project?
Duration: about 3 months of publicity, only 1 per month 12
Your investment: $400.00
• sponsor a survey about your event for feedback about an activity, speakers, or overall effectiveness
• create a new survey about youth events, products, heritage, issues, ideas
• you get 2 months of coverage as we announce some of your findings in the next month!
• Our team can work with you to design an effective on-line survey
• we can bring a laptop to gather responses at your event
d. RedWAY BC Youth designer T-shirts
Duration: 2 months of our promotion, the rest is up to you!
6 times per year $10.00 per T (min. order 50 T's)
• every 2 months our youth are designing a new T-shirt to use as giveaway items, prizes, and to sell at events as fund-raisers (expected. retail: $20 each)
• each T-shirt will have a unique theme with artwork and/or image - you get your corporate logo/name screened on the shirt, too
• you get 5 t-shirts for your own distribution and first rights of refusal for half of rest of stock
e) YOU PICK - Cross-promotional opportunities
every 3 months 4 per year varies according to product
• cost-sharing for promo items like gym bags, water bottles, shirts, music CD's or CD cases
*Note - agreements may also include contribution in-kind or cost-sharing plans to be determined by both parties
We're only limited by our imagination, so if you have any new ideas, opportunities or abilities please let us know - we'd be happy to meet with you and find a solution that suits all of our needs.
We're looking forward to providing Urban Aboriginal Youth with access to empowering people, environmnents, resources and training opportunities.
We expect more of our youth can become effective decision makers and leaders.
And we hope to connect with you soon.
Please contact our Marketing Coordinator for more information about how you can benefit from advertising your next event with the RedWAY BC Project today!
