Convergence
November 26, 2009
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SNAPSHOT: A telephony turnaround story

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SNAPSHOT: A telephony turnaround story

“Problem resolution for IT has gone from four days down to four hours or less. The staff is more productive, the IT department can concentrate on more strategic projects, and we are saving upwards of US$10,000 per year just on outside maintenance contracts.”

        --  Ron Broaddus, Vice President of Information Technology, GNCU
 
Overview
With seven different legacy phone systems at 14 different locations, the IT staff for Greater Nevada Credit Union was committed to providing improved, unified communications for the state’s largest credit union. Staff and members had to keep track of a long list of phone numbers for the different branches and services, and simple changes such as recording a new outgoing message could take weeks to accomplish. The system would give erroneous call reporting and randomly drop calls, and members trying to call in would often hear a busy signal.
By working with Cisco® Premier Certified and SMB Select Partner Special Order Systems Inc. (SOS), Greater Nevada Credit Union now has one, unified communications system that has improved employee productivity, increased the level of service to members, and has saved the organization money through the cancellation of outside maintenance contracts.
 
Challenge
Greater Nevada Credit Union (GNCU), headquartered in Carson City, Nevada, was founded in 1949. Today its 12 branches serve 50,000 members, making it northern Nevada’s largest credit union. Like many growing businesses of its size, GNCU’s legacy PBX (private branch exchange) phone system was not keeping pace with growth, nor did it provide the high communications standards that the credit union strived for.
As a result of GNCU’s growth and expansion, the company was straining under seven different legacy systems in 14 locations, none of which were tied together. Staff and members had to keep track of a long list of phone numbers for the different branches and services, and simple changes such as recording a new outgoing message could take weeks to accomplish. The credit union was concerned about reliability issues, because the system would give erroneous call reporting and randomly drop calls. The limited number of trunk lines filled up quickly, so that members trying to call in would often hear a busy signal.
“We heard about Cisco® Premier Certified and SMB Select Partner Special Order Systems Inc. (SOS) and wanted them to design and deploy a new communications solution,” says Ron Broaddus, vice president of information technology for GNCU. “I felt that a new phone system would help our employees be more efficient and productive, and would serve our members better.”
Broaddus had called in a consultant, who in turn recommended Cisco® Premier Certified and SMB Select Partner Special Order Systems Inc. (SOS) to design and deploy a new communications solution. SOS has earned Cisco specializations in advanced unified communications and advanced security, and has spent the last few years increasing its focus on converged network solutions.
“We have really concentrated on developing our expertise in network telephony, and we have highly experienced data and voice engineers on our staff,” says Gia McNutt, CEO of SOS. With more than half of its business in the SMB space, McNutt sees part of the SOS role as educating these customers about IP telephony.
“We can show our SMB clients and potential clients that this is not just voice-over-internet technology, but a platform on which they can support and grow their business,” she says. “It is really exciting for us to apply this technology to help people solve real business problems.”
Broaddus had a good vision of where he wanted to go with technology for the credit union. It was important that he work with the right professional services organization to help ensure that his technology choices were solid and that the investment would last GNCU for years to come.  Broaddus chose SOS because he wanted to work with a local company that had the engineering talent both to confirm his technology choices, and to deploy those technologies successfully.  
 
Solution
When Cisco Unified Communications was deployed, SOS integrated it with the PSTN (public switched telephone network) gateway infrastructure and the credit union’s existing PBX system. This completed the base installation of the new Cisco Unified Contact Center deployment and allowed Cisco Unified Communications and the PBX system to operate as an integrated solution. The integration was key because the two systems had to work together transparently for the five months that it would take to get all branches and locations deployed with Cisco Unified Communications.
To help ensure that all data is secure, SOS deployed Cisco ASA (Adaptive Security Appliance) for perimeter routing and Cisco MARS (Monitoring, Analysis and Response System).
SOS then tuned the re-engineered network architecture to optimize performance and reliability, and to minimize the risk of intrusion. SOS also monitored network operation immediately after the deployment to help ensure that performance reliability levels of service were being met, and that the security parameters and thresholds were not exceeded. The SOS team also provided system administrator training on the operation and support of the network.
 
Results
With all branches and service centers of Greater Nevada Credit Union now deployed with Cisco Unified Communications, staff and members alike are enjoying the benefits. With the flexibility afforded by unified communications, employees who need to work from home can now do so.
“The system allows us to quickly adapt to new needs,” says Broaddus. “For instance, if reporting tells us that call center activity is high, we can literally set up a new call center in minutes. We can assemble staff in a conference room at a branch, plug in phones, and meet the needs of our members immediately.” He notes that this function allows for valuable disaster recovery as well. With the old system, relocating the call center required a tremendous amount of work, including moving or purchasing new hardware. With Cisco Unified Communications, the credit union’s entire call center can be switched from the central location to any branch location.
Gone are the days of depending on an outside vendor to help maintain seven different phone systems, improving productivity for both the IT department and member services staff.
 
About Greater Nevada Credit Union
Greater Nevada Credit Union is a not-for-profit financial cooperative that has served northern Nevada consumers since 1949. We have over 50,000 members and $490 million in assets. Nearly anyone living or working in northern Nevada can join us. Greater Nevada offers many of the same services and products as banks do, with one significant difference—we're owned by our members. That means we return earnings through better rates, lower fees, extra services, multiple branches, a free nationwide ATM network, and accounts insured up to $350,000. Learn more at http://gncu.org or call (800) 421-6674.
 
About SOS
SOS helps organizations choose and use advanced communications technology to serve customers better, work smarter, and increase profits. SOS is a nationwide expert in voice and data solutions for business, including Voice over IP (VoIP). Since 1992, hundreds of businesses including Trader Joe's and Vegas.com have chosen the SOS team for IP communications, call center technology, and network security solutions. Clients can experience 100% return on investment in 6 to 36 months from SOS's simple, smart, secure technology solutions.
SOS is a Cisco® Premier Certified and SMB Select Partner. It has earned Cisco specializations in advanced unified communications and advanced security, and is focused on converged network solutions.
SOS is headquartered near Sacramento, California. For more information, visit the Company's website at www.team-sos.com or call 916-632-8800 x 1711.
 
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[PRINTER FRIENDLY VERSION]
Published by Gia McNutt, SOS
Copyright © 2007 SOS. All rights reserved.

SOS helps organizations choose and use advanced communications technology to serve customers better, work smarter, and increase profits. SOS is a nationwide expert in voice and data solutions for business, including Voice over IP (VoIP). Since 1992, hundreds of businesses including Trader Joe's and Vegas.com have chosen the SOS team for IP communications, call center technology, and network security solutions. Clients can experience 100% return on investment in 6 to 36 months from SOS’s simple, smart, secure technology solutions. Visit us at www.team-sos.com or call 916.632.8800 x1711.

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