Ladies Day Special, Jimís Car Care Tip and More
February 2012
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CONTENTS
Now on DriveLiveTV: The 2012 Kia Forte
Optima Hybrid & Optima Turbo
Five Kia Models Named Top Safety Picks
Kia Uses Social Media to Connect with Fans
Brake Service Special
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Vehicle Profile: The 2012 Kia Soul
Vehicle Profile: The 2012 Kia Sportage
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Optima Hybrid & Optima Turbo
Why run your engine when you’re braking or stopped? Why not capture the energy of a decelerating car and put it to work, in the process saving gasoline and unnecessary engine wear? The Optima Hybrid is simply a smarter, more efficient way to integrate proven innovations with existing automotive technologies. Once you drive the Optima Hybrid, there may be no going back.
 
Kia’s hybrid gives drivers the best of both worlds: class-leading horsepower and class-leading fuel economy. With 206 total horsepower (electric motor and gas engine), Optima Hybrid nevertheless achieves an EPA-estimated 40 mpg on the highway. The Optima Hybrid’s powertrain is paired with advanced lithium polymer batteries, a more advanced, compact and lightweight battery than those used on some other hybrids. These more powerful batteries also allow the vehicle to cruise at speeds as high as 62 miles per hour in zero-emission, full-electric drive mode. When slowing, the gasoline engine shuts off as regenerative braking charges the batteries; and when the car comes to a stop and the electrical load is low, the Optima Hybrid is fully battery-powered, using no gasoline and producing zero emissions.
 
While it offers the fuel savings of an economy car, the Optima Hybrid also offers the available luxuries of a fully-appointed midsize sedan: an eight-way power adjustable driver’s seat, heated and cooled front seats, heated rear seats, dual zone automatic temperature control, as well as a heated, leather-wrapped steering wheel. Technology features include a
push-button start with smart key, SupervisionTM meter cluster and an LCD display, a navigation system with back-up camera and SiriusXM TrafficTM, an eight-speaker Infinity® audio system, and available auto-dimming mirror with Homelink® and compass.
 
The Optima Hybrid also offers unprecedented consumer protection. A 10-year/100,000-mile limited powertrain warranty and a five-year/60,000-mile roadside assistance plan are only part of the vehicle coverage.
 
To learn about all of Optima Hybrid’s technologies and advantages, visit kia.com/optima/hybrid.
 
 
Under The Optima badge, Kia introduced not only its first hybrid, but also its first turbocharged vehicle. Pumping out a jaw-dropping 274 horsepower and 269 pound per feet of torque behind its sleek exterior, the turbocharged Optima is truly a driver’s car that delivers V-6-type performance while maintaining the fuel economy benefits of a four-cylinder. By using a twin-scroll turbo in place of a traditional single-scroll design, Kia has improved combustion efficiency for more low-end and immediate power. The resulting turbocharged 2.0-liter direct injection four-cylinder is mated to a six-speed Sportmatic® transmission, allowing drivers to choose the automatic mode or clutch-free manual shifting for a sportier driving experience.
 
The athletic SX trim looks just as fast as it feels, thanks to touches like 18-inch alloy wheels, HID headlights, LED taillights, and a rear spoiler. Inside, the instrument panel is contoured toward the driver for a cockpit-like feel and features a Supervision™ cluster with an LCD display.  Woven black leather seat trim, carbon fiber accents, paddle shifters and metal pedals round out the high performance package.
 
Rated at an impressive 22 city and 34 highway mpg, the Optima Turbo’s superior performance extends all the way to the gas pump.
 
Kia Motors Open Road Issue 8, Fall 2011

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