It’s no secret that Hyundai packs every model with exceptional and reliable features. But just in case you didn’t know the extent to which the automaker remains committed to its craft, the “New Thinking. New Possibilities.” campaign will spell it all out. In addition to quality, design, safety and other categories, Hyundai includes “technology and innovation” as a main focus point.

 

Award-winning engines reflect the automaker’s passion for cutting-edge design. Gasoline Direct Injection technology improves fuel efficiency while delivering more power. Three Hyundai vehicles get 40 miles per gallon on the highway; one Hyundai engines was even named to Ward’s “10 Best Engines” list three times.

 

Advanced hybrid technology has keeps Hyundai one step ahead of the competition. The automaker’s lithium polymer batteries are 25 percent smaller and more efficient, so they last longer. As if that weren’t enough, these hybrids also boast class-leading horsepower.

 

Blue Link^® is described as a “concierge, mechanic and security team all built into your dashboard.” Location services let you easily find points of interest and the cheapest gas, while Eco-Coach teaches you how to save money and become a more fuel-efficient driver. In addition, roadside assistance and monthly vehicle reports provide complete peace of mind.

 

Hyundai makes a continued effort to develop its technology in the United States. Hyundai America Technical Centers are home to talented designers and engineers who study everything from powertrains and paint colors to fuel and floor mats. At the Hyundai California Proving Grounds, vehicle interiors are tested in 200-degree heat. In Michigan, engines are put through rigorous challenges for hours on end. Each facility is an important part of the Hyundai mission to develop outstanding vehicles for every lifestyle.