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July 2011
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Vehicle Profile: 2012 BMW 1 Series
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Vehicle Profile: 2012 BMW 1 Series
All the BMW performance you love in a smaller package.

The BMW 1 Series has been offering driving enthusiasts a way to get their fix of the legendary handling and distinctive styling in a premium two-door compact car since launching as 2005 models. BMW never rests on its laurels, even as its cars lead their segments, and that’s why the 2012 1 Series sports changes that improve aeroydynamics, style and refinement.
There are two body styles for 1 Series shoppers to pick from, a rakish coupe and dashing convertible. All have been given innovative updates for 2012. BMW started at the front of the 1 Series and redesigned the fascia to create “air curtains” to minimize aerodynamic drag created by the wheel openings, especially near the wheel arches. This is possible thanks to resized slits in the front apron, which channel air across the face of the wheels, a technique that’s elegant and displays a mastery of engineering.
The Air Curtain is an idea that falls under the umbrella of BMW EfficientDynamics, which combines techniques normally found only on hybrids, like Brake Energy Regeneration and lightweight materials, with advanced engine technologies like direct injection and Valvetronic variable valve timing and lift to deliver both high performance and outstanding efficiency. Naturally-aspirated 128i models and turbocharged 135i vehicles all benefit from this design ethic, and 1 Series drivers reap the ultimate reward.
2012 1 Series models also receive restyled headlights and tail lamps, and two new paint colors: Vermillion Red and Marrakesh Brown. While the overall shape of these muscular coupes and convertibles remains the same, 2012 models will instantly stand out, with new LED accent strips in the headlamps and now all-red taillights. Several new wheel options are distinctive touches where the rubber meets the road, as well.
Drivers and passengers will find that BMW’s attention has extended to the 2012 1 Series interior, as well. All 1 Series models get a boost of refinement and quality that’s evident in new chrome trim around key areas like the light controls and climate control panel. These careful touches are evidence of the way BMW constantly improves its vehicles, and the cockpit of the 2012 1 Series exudes the subtle class that’s always been a BMW hallmark.
More choices are now available for interior trim, even a new Alpine White choice, and the supremely comfortable seats can be covered in standard Taupe or Black Leatherette or swathed in supple “Boston” leather in a range of colors to contrast handsomely with the exterior. A leather-wrapped steering wheel with shift paddles is available, along with an even racier M version.
Buyers can choose from two basic 1 Series configurations, with convertibles mirroring the coupes, and enjoy all the upgrades made to the model for 2012. The most accessible of these is the 128i Coupe (MSRP $30,950) which packs a 230 hp version of the 3.0 liter inline six cylinder engine that’s won love and respect the world over. A six-speed manual transmission is standard, and the chassis makes extensive use of aluminum components in the suspension ot keep weight down and reflexes sharp. The 128i is well equipped with standard engine start/stop buttons, rain-sensing windshield wipers and automatic headlights, eight-way power adjustable front seats and an HD Radio audio system with iPod and USB inputs.
The 135i Coupe (MSRP 39,050) puts 300 hp at the driver’s command with a 3.0-liter TwinPower Turbo inline six with piezo direct fuel injection and snappy response from the electronic throttle control. The suspension is calibrated for sporty driving and the 18” wheels are shod with staggered-sized run-flat performance tires. Xenon Adaptive Headlights with auto leveling and Cornering Lights illuminate the nighttime and the exhaust tips are plated in black chrome. Further distinctiveness is lent by the aerodynamic kit, rear spoiler and chrome-line exterior trim every 135i is fitted with standard.
The BMW way means there’s an extensive list of option packages and upgrades available to tailor your 1 Series exactly to your tastes, as well. Every 1 Series carries BMW Ultimate Service coverage, which includes at no cost a four year, 50,000 mile warranty, four years and 50,000 miles of maintenance and roadside assistance for four years, as well. Sporty, secure and highly customizeable, the 2012 BMW 1 Series is the only rear-drive coupe in its class, and they carry a pedigree that make them virtually the only choice for driving enthusiasts.


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