Jeff Thull
 
Topic:  Mastering the Complex Sale:  How to Compete and Win when the Stakes are High
 
If your margins are eroding, if there's rapid commoditization of your complex solution, or if your organization is trapped in the conventional sales paradigm, this session is a must.  Jeff Thull redevines strategies for how to compete and win in today's turbulent market.  He will discuss how to confront today's top 5 challenges, such as severe price pressures, inability to connect at the executive level, and separating real business from resource drains. 
 
Jeff Thull is a recognized sales and marketing thought leader who has worked with sales and marketing managment teams for the past 20 years.  He is President and CEO of Prime Resource Group, Inc. (www.primeresource.com), a sales performance consulting firm that delivers professional development programs to thousands of sales, marketing and technical support professionals each year.  Jeff's clients include 3M, Microsoft, IBM, Citicorp, Siemens, GE and Georgia-Pacific.