Richard Gerson, Ph.D, CMC, CPT
 
How to be a Sales and Marketing M.V.P.:  3 Keys to Leadership Success
 
To be a a successful sales and marketing leader, you must be the MVP of your team.  The 3 keys to leadership success are Motivation, Vision and Passion.  Successful and effective leaders must know how to motivate themselves and create safe and motivating environments for their team.  They must have a vision of where the team is going and they must be able to clearly communicate that vision.  And, they must have a passion for how to get there.  This means persisting against all odds, living their vision and values, and taking their entire sales and marketing team along for the ride.
 
Learn how the best leaders are just like top athletes, how they must “work-out” to be in top form, and how they use these 3 keys to unlock the doors to top performance for themselves and their sales and marketing teams. 
 
Richard Gerson has a Ph.D. in sports psychology from Florida State University and applies that background to the behavioral and performance issues that all companies encounter. 
Richard has published 16 books that have been translated into 8 languages.  President of Gerson Goodson Inc, his firm specializes in customer relationship management, brand loyalty marketing, and improving sales performance.  He is a recent winner of the SMEI Tampa Peak Performer Award for Marketing Excellence, and holds several professional certifications.  www.richgerson.com