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Vancouver Promises to be Best Conference Ever!
Speaker Line Up is One of the Association's Greatest
SME-International 67th
Annual Marketing Leadership Conference Faculty of Speakers
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6:00 PM Thursday Welcome Reception & 2002 Marketing
Communicator Pinnacle Award at BC Museum of Anthropology
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Ann Coombs, President of Coombs Consulting Ltd., has worked
internationally for 21 years and served an extensive client base covering
many industries, from retail to communications. Ann’s new bestseller, The
Living Workplace, is about transforming today’s toxic workplace into a
soul-satisfying and enriching life experience, and provides a powerful
framework that can be taken into any business and corporation in order to
achieve these goals. Ann’s firm conducts consumer research, strategic
sessions, think tanks and performance development programs, as well as
trendspotting excursions. Hear Ann talk about today's new workplace
values.
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8:30 AM Friday Morning Opening Keynote - How to Transform Your
Sales Team into the Greatest Salespeople in the World
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Bill Brooks is one of the premiere resources for sales and
business leadership in the country today. Known for his success as a
corporate coach, sales trainer, and entrepreneur, Bill brings real-world
advice, hard hitting facts and great stories to the platform in order to
shake up, wake up, and motivate audiences, producing lasting results. His
goal: To give organizations the tools and vision they need - whether it be
in sales, leadership, management, or change - in order to succeed in this
evolving marketplace. Learn: 1) The
Three Components to Sales Success ; 2) The Most Overlooked Sales Reality ; 3) How to Transform Your Sales Team - The Ten
Secrets ; 4) Why Top Salespeople
Continue to Dominate
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8:30 AM Saturday Morning Opening Keynote - Selling to VITO (TM)
The Very Important Top Officer
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Anthony
Parinello - He’s helped over one million salespeople and 65 of the F100
increase stock prices from $4 to over $40 per share, compress
time-to-revenue by as much as 87 % and create larger entry-point orders by
up to 54%. Tony is your next best friend and your competition’s nemesis.
Here’s what you’ll learn in this fast-paced one-hour session: 1) How
to gain Equal Business Stature with CEOs, Presidents and Owners; 2) How to
create irresistible opening statements that prompt a “tell-me-more”
response.
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10:00 AM Saturday Morning Keynote & 2002 Marketing Educator
Pinnacle Award - NONPROFIT ON PURPOSE:
THE ROLE OF MARKETING IN IMPROVING THE PERFORMANCE OF NONPROFIT ORGANIZATIONS
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Charles B. Weinberg is the Presidents of SME Vancouver
Professor of Marketing and chair of the Marketing Division at the
University of British Columbia in Vancouver, Canada. His teaching and
research interests cover the business, government, and non-profit sectors.
He is a co-author of Public and Non-profit Marketing and served as co-chair
of the 1999 Innovations in Social Marketing Conference. He is co-editor of
Marketing Letters and area editor for Marketing Science. He has lived in
Canada for more than twenty years, but grew up in New Jersey and earned an
MBA from Harvard Business School and a PhD from Columbia University.
Presentation:Nonprofit
organizations are both economically and socially important as they address
some of the world’s most significant issues in health, arts, education, and
the environment. Until recently, non-profits operated without a marketing
management perspective. Now, marketing insights have helped some of the
best-run non-profits to achieve success. The presentation will highlight
critical problems in managing nonprofit organizations and show ways that
marketing managers can make a difference to the success of nonprofit
organizations.
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10:45 AM Saturday Keynote - Kick Start Your Business: The Power
of an Informed Strategy
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Sam
Richter, President of the James J. Hill Reference Library in St. Paul,
Minnesota, is responsible for leading the 80-year old private, non-profit
business research organization. The Library is the nation's premier source
of publicly accessible business information and houses a world-class
collection of practical business resources. Prior to joining the Hill
Library, Richter was senior director of e-business marketing for Digital
River, the leading commerce service provider responsible for
the e-commerce initiatives and site hosting of thousands of
brand-name clients worldwide. He led Digital River's EMarketing
Services group, and his team was responsible for client online and offline
marketing programs. In this presentation, you’ll learn practical online and
offline business research tips that will help you with: 1) Customer
Acquisition and Retention. Where are your customers? How can you reach
them? 2) Competitive Information. What's being written about your
competitors? What's their CEO saying? 3) Increased Margins. Have someone
else do the work for you while you focus on your business. Learn how easy
it is to work with an expert; 4)Better Business Decisions. With the right
data, you can feel confident with your business and marketing plans. If you want success, join Sam to find
out how to get started!
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12:00 Saturday Luncheon Keynote & 2002 Marketing Statesman
Pinnacle Award
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Pat Sullivan, CEO, SalesLogix, is widely recognized as
a pioneer and visionary in the sales automation industry and is attributed
with creating the “contact management” software category. Prior to founding
Interact Commerce Corporation, Pat was co-founder, President, and CEO of
Contact Software International (CSI), the original developer and marketer
of the best-selling contact manager ACT! In 1998, Pat was recognized as one
of 80 Most Influential People in Sales and Marketing History by Sales and
Marketing Management Magazine. Pat began his career in sales in the
printing industry and maintains that he’s still a salesperson at heart. He
attributes real-world experience to much of his success in understanding
what salespeople really need from technology to help them sell more. Listen
to Pat discuss the latest trends in CRM.
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