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Friday, November 20, 2009 Issue 2   VOLUME 1 ISSUE 2  
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SME International Career Center
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"You Can't Sell Anything If You Can't Sell Yourself"
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Profiles Takes Giant Steps with Technology
"Get Into the ACT With Contact Management"
Moments of Truth, Misery & Magic
Hello, Saturn! Hello, Neptune!
Managing the Employee Lifecycle
Winning The Inner Game of Selling
"Having the Ability in Accountability!"
Why Service Still Sucks
Seven Steps to Getting Known
Sales Compensation - Is It Time For A Change?
Beating Quota
Questions for a Winning Resume
"Scoring With Your Team Goals"
"Having the Ability in Accountability!"
by Mark McGregor

As executives, there will be groups and other people that we are associated with and represent that will hold us accountable for our actions and reactions. This is why setting goals and having mission statements is so beneficial. When we write our goals down, it is a contract to ourselves to hold us accountable to our promise or project. Here are some of the ways that we can look at accountability to build our businesses.

Accountable to prospects
Through relationships, a successful business person can establish what items a prospect can expect and hold you accountable for. Successful networkers have accountability down to a science. Give your prospect several reasons to trust you. Identify what you are willing to be accountable for and ask them to hold you to it. Isn't that what we call a guarantee?

Accountable to clients
 Making yourself accountable to your client will build a bond that will be very difficult to penetrate. This is where trust is put to its full test in a business relationship. You have promised certain products and services to a client who will hold you accountable to your word. Break your word at anytime and you may face being accountable in finding a new client!

Accountable to employers and associations
Being employed in a business or being part of the membership in an association has accountability. If you are an employee of a firm, you are accountable to share the same vision as your management. If you are a member of an association, you have to be accountable to the mission of the association. Otherwise, why are you there? Accountability in the managing of all organizations has a double edge sword. Managers and executive boards must be accountable to the people below them, people above them and people at their own level. Managers are accountable for several things, while a leader is accountable for the one single most important thing to that organization.

Accountable to your family and friends There will be certain situations where you will have difficulty in finding the time for certain activities with your family and friends. Accountability here has to be one of the hardest areas to face in avoiding feeling "guilty." Business will have its moments of sacrifice. The trick here is to know when enough is enough. Make sure when there has to be a sacrifice in time with loved ones, an equal amount of time can be allocated to have "quality time" with the people you care about.

Accountable to yourself
This is one of the most important areas of accountability. Don't be so hard on yourself! We tend to hold so much accountability on our personal performance, results, and income. I'm not saying that these examples are not important. What is also important is being accountable to our health, faith, and other areas of personal growth.


MarkETing Email Tips© 2001 by Mark McGregor for Speaking of Hearts. All Rights Reserved.

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Mark McGregor is available to write for your publications and to speak at your events. He is now booking for 2002-2003.

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