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Saturday, October 25, 2014 Issue 1   VOLUME 2 ISSUE 1  
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Reposition for Revenue
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From The Editor
SMEI Ambassador of Free Enterprise Invitation
Effective Management Following Terrorist Attacks
Scoring Big With Customer Win-Back
Crisis Communication
Is Branding Dead?
Make the Skeleton Dance
Peace at Work in these Turbulent Times
The World Has Changed
Academy of Achievement
Free Enterprise is Not Free
Maximizing your return in Presentation Materials
Two Heads Are Better Than One
Profiles International Offers Complimentary Assessment
Elements for Building Trust
MBNA MasterCard® Upgrades SMEI Member Program
Hertz Rental Car Discounts for Members
Getting Back To Basics
Top Five Time Management Mistakes
70% of Marketing Missing
Permission Marketing
True North Calling
SMEI International Academy of Achievement
Two Heads Are Better Than One
by Peggy Van Arnam

 In a complex situation or in creating something very important, discussing things with others, getting their ideas and weighing their suggestions are helpful and usually produce a better end result. In re-designing the SME-International CME and CSE certification programs, Syracuse University developers found the participation of members of SMEI’s Buffalo affiliate, the Accreditation Committee and the Board’s Executive Committee immensely helpful in creating accurate, fair and relevant certification tests and study materials. As SME-International and the University now turn to re-designing the third program (SCPS), we invite a corporate partner or two to help us in the development of this project.

For 50 years, SMEI and Syracuse University (SU) have cooperated in co-sponsoring the premier Graduate School of Sales and Marketing Management. SMEI offers the University access to professionals in the field who help us keep academic programs practical and at the cutting-edge. In return SU offers SMEI academic credibility and expertise in instructional design, testing and evaluation. Together we are stronger than we are separately; now we seek a natural extension of our long collaboration.

 SMEI and SU invite a company (or two) with a large group of salespersons interested in certification to join us in redesigning the SCPS certification. The company’s individual salespeople and their supervisors can help us refine competency categories and test draft questions, and insure that the resulting test and study materials are (like the CME/CSE tests) accurate, fair and relevant. In return for funding the modest development cost of the project, the company’s sales team will be entitled to have its sales team sit for the SCPS certification exam at no or a greatly reduced charge. SMEI will gain a large number of newly certified members, and the University will be able to cover development costs. The specific details of the collaboration will be worked out with the cooperating companies. You may work for such a company or have a corporate client who might be interested.

Please forward your suggestions to Willis Turner at: 877-551-1408 or willis.turner@smei.org, or to Jeffrey Hayzlett at: 605-366-5853 or jeffreyh@hayzlett.com or ask your corporate colleague to contact these individuals for more information. To insure an excellent result in this important endeavor, two heads are surely better than one. Three heads are OK too!


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Syracuse University
Syracuse University
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Copyright © 2002 Sales & Marketing Executives-International, Inc.. All rights reserved.
This online magazine is edited by Jeffrey Hayzlett, SMEI President Elect (2001-2002). All material is © Sales & Marketing Executives International Inc., or reprinted by permission.
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