Here is another issue of our Membership newsletter, “Marketing Times.” It is one of the many membership benefits offered by SMEI. This issue is full of great articles and the latest in all we are doing as an association to be of better service to you and the other thousands of members in our professional society.

Our new economy has also created new needs.

This techno-economic revolution has organization, efficiency and productivity requirements well above what was needed in the past. And although all 3 of these have always been important they are now considered critical in the maintenance and growth of businesses worldwide.

In the past year, Profiles has taken giant steps forward thanks to the availability of new technologies. Today, all of our assessments are available on the internet. This means that you can assess anyone, anytime, anywhere there is internet access. Of course, Profiles’ assessments are still available with paper/pencil and onscreen computer administration too.

Recently, a client of ours in the telecommunications industry asked us to help set up a customized training program to help sales representatives increase sales depth within its base of existing customers. This client had numerous Fortune 100 customers... but had not developed a systemized way of identifying new areas for growth within each of these major accounts.