Cutting expenses may prolong business life, but for businesses to survive and grow, revenue improvement is the path.

These refinements might be subtle or revolutionary, but the underlying purpose is to help your customers and your employees see why you deliver value today.

September 11, 2001 will be remembered as the nation’s most dreadful day of the new century. When terrorist attacks struck the World Trade Center and the Pentagon, the unthinkable happened to our land of prosperity and peace. The planes’ hijackers extinguished the lives of close to 4,000 people all in one day. Our cultural consciousness has changed forever, and managers must prepare for this.

In 1998, management of the Toronto Raptors was facing a big dilemma: how to win-back fans after a 191 day lock out by the National Basketball Association. At the heart of the issue was how to keep the team’s core group of season ticket holders from walking away from a league that many people felt was placing the interest of rich superstar players and team owners ahead of fan interest. As Raptors president Richard Peddie admitted to Toronto sports media, “We’ve got a job to do to win back fans in Toronto.”