Combination Products Expand Offerings in 2012
Combination products bring together various protection products into one program, providing consumers with the ultimate in vehicle protection. The extensive coverage offered by combining the programs can cover all the bases in the customers' eyes, providing dealers with greater selling power along with the ability to maintain or achieve $1,000 PVR.
[Full Story]
|
|
J.D. Power Releases 2011 U.S. Sales Satisfaction Index (SSI) Study
J.D. Power and Associates recently released its 2011 U.S. Sales Satisfaction Index (SSI) Study, a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction among shoppers and buyers.
[Full Story]
|
|
|
Women are Key to Customer Satisfaction
According to the J.D. Power and Associates 2011 U.S. Sales Satisfaction Index (SSI) Study, overall sales satisfaction averaged 648 on a 1,000-point scale in 2011, up 13 points from 2010. Since females greatly impact customer satisfaction, the editors of F&I Insight asked Jody DeVere, CEO of AskPatty.com, to help us explore the topic of women and customer satisfaction in more detail.
[Full Story]
|
|
|
Guide to Handling Objections: Theft Protection Programs
It is gradually becoming less likely that stolen vehicles will be recovered in the United States. This month's Guide to Handling Objections features Theft Protection Programs, which help consumers to prevent the theft of their vehicles and aid in the recovery in the event a theft does occur.
[Full Story]
|
