Make Industry Education Your 2010 New Year's Resolution
Keeping your competitive edge means staying up to date on the latest trends and best practices in our industry. Even in tough times, training and education are still important. While we know we must "roll up our sleeves" at the dealership or office, taking the time to participate in industry gatherings is valuable for you and our industry as a whole.
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Security and Innovation are Crucial for Profitability
It's no surprise in today's market that dealers are reluctant to change ancillary providers. However, if they aren't taking a serious look at their providers' stability, then they have left their own security to chance. The key decision maker is no longer price; it's security, service and relevant product offerings.
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Guide to Handling Objections: Combination Products (Tire & Wheel, PDR and Windshield)
Combination products are a great way to provide value through semi-customized solutions to your customers. Tire & Wheel, Paintless Dent Repair, Windshield Protection and Roadside Assistance can be sold together in various combinations to fit you customers' needs.
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