Safe-Guard Products International, LLC
Wednesday, February 25, 2009 Volume 2 Issue 2  

Contents
You Cannot Afford to Compromise Your Service Levels
Used Market Requires as Much F&I Customization as New Market
Service Drive Products Can Redefine Your Profit Centers
Guide to Handling Objections: Key Replacement
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ARCHIVE
Issue 1, Volume 2
January 20, 2009
Vol. 2 Issue 1
Issue 12
December 4, 2008
Vol. 1 Issue 12
Issue 11
November 12, 2008
Vol. 1 Issue 11

[MORE]
Continuous Market Changes Require F&I Innovation

Innovation in the F&I world comes in many shapes and forms: in product delivery, sales techniques and interview refinement. But, right now, research should be at the top of your priority list. Knowing what is selling drives how you are selling F&I products. Right now, sales of certified pre-owned cars are up 10 percent from the same time last year, and wholesale prices appear to be on the upswing. In addition, leasing appears to be rebounding. However, as we look for overreaching bright spots, it is important to drill down to the details. Make sure that you are paying attention to not only the large segments but also how individual brands and classes are performing. In addition, keeping your eye on financing solutions will provide you with a competitive edge. Credit unions and regional banks are two sources to watch. Since financing availability is so regionalized, make yourself the expert on this.

 
You Cannot Afford to Compromise Your Service Levels



It was evident at NADA that the industry is battening down its hatches. Although it seems obvious, now is the time for every player in the vehicle sales arena to focus on what they can control.

[Full Story]
 
Used Market Requires as Much F&I Customization as New Market

F&I products can be just as appealing to CPO or used vehicle consumers as new consumers. However, in today's fluctuating market, the F&I products offered in a used vehicle transaction must to be planned for the type of buyer plus the type of vehicle. Buyer preferences are constantly shifting.

[Full Story]
 
Service Drive Products Can Redefine Your Profit Centers

Every department in a dealership is being looked towards to help increase the bottom line. It's no surprise that dealers who have made a commitment to increasing their F&I sales as well as keeping their service drives busy are in a better position to weather today's automotive industry storm.

[Full Story]
 
Guide to Handling Objections: Key Replacement

Today's high-tech keys could literally cost your customers hundreds of dollars to replace. Features such as electronic chips and remote controllers make keys much more costly to replace. SAFEKEY not only protects consumers against the expense of stolen or lost keys, but offers them peace of mind in helping to eliminate the hassles of an already stressful situation. SAFEKEY 24-Hour Recovery & Security provides one of the most comprehensive key-related emergency assistance services on the market.

[Full Story]
 
Fun Facts
Where'd the Mercedes in Mercedes-Benz Come From?


In the late 1890s, Emil Jellinek, an Austrian businessman with an interest in sport turned his enthusiasm to the dawning age of the automobile. An early customer and seller of Daimler cars, Jellinek demanded ever faster and more powerful vehicles from Daimler. In addition, he also raced Daimler vehicles under his pseudonym Mercedes. This was his daughter's name (a Spanish girl’s name meaning grace).

[FULL STORY]
 

© 2009 Safe-Guard Products International, LLC | 3500 Piedmont Road NE, Suite 400, Atlanta, GA 30305
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