Safe-Guard Products International, LLC
Wednesday, November 12, 2008 Volume 1 Issue 11  

Contents
Finding Financing Solutions for Customers Gets Them "Back in the Door"
Have You Reviewed Your Tire & Wheel Offerings Lately?
Guide to Handling Objections: Key Replacement
Survey
What impact do you believe the president elect will have on the economy?
Positive
Neutral
Negative
I Don't Know
Too Early to Tell
  [See Results]
Subscribe

Enter your e-mail address in the box below to receive an e-mail each time we post a new issue of our newsletter:


Add Remove
Send as HTML
 

Upcoming Events

NADA Convention
& Exhibition

January 24-27, 2009
New Orleans
Be sure to visit Safe-Guard in Booth 3741.

 
ARCHIVE
Issue 10
October 16, 2008
Vol. 1 Issue 10
Issue 9
September 11, 2008
Vol. 1 Issue 9
Issue 8
August 7, 2008
Vol. 1 Issue 8

[MORE]
Educate. Educate. Educate.

Although November is historically one of the weakest months for sales, several industry indicators are pointing to pent-up demand impacting sales. According to a report by Edmunds’ AutoObserver.com, the second half of October was up 10 percent versus the first half of the month. According to Edmunds.com CEO Jeremy Anwyl, "it is reasonable to assume that there is some degree of pent-up demand building. The last time we had sales at this level we had 50 million fewer people living in America. Short of new shocks hitting an already battered consumer, we see overall sales trending modestly upward." In addition, in a survey conducted this summer that measured consumers’ auto financing behaviors and perceptions, Americans Well-informed on Automobile Retailing Economics (AWARE) found that 45 percent of U.S. consumers said they plan to buy a new vehicle within three years.

People are ready to buy. It's up to you to educate them. The AWARE survey also found that 86 percent of respondents said the current economy means it is even more important for them to be knowledgeable about their financing options. It's time to promote the financing sources available, review the best F&I product offerings on a customer-by-customer basis and shore up your word tracks and objections handling.

 
Finding Financing Solutions for Customers Gets Them "Back in the Door"

Working directly with consumers, we look to solve the problems they have, and the most pressing seems to be the perceived lack of credit. Many industry members are gearing up to educate consumers on credit. However, plunging consumer confidence is also a factor that is harder to combat among dropping sales.

[Full Story]
 
Have You Reviewed Your Tire & Wheel Offerings Lately?

Tire & Wheel Protection is fast becoming a core F&I Products because it appeals to all owners. The product does not create a large additional cost and everyone knows that their vehicles' wheels are the only part of a car, truck or SUV that actually come into contact with the pavement.

[Full Story]
 
Guide to Handling Objections: Key Replacement

New keys can literally cost hundreds of dollars to replace. Features such as electronic chips and remote controllers make keys much more costly to replace today. Key Replacement Protection not only protects your customers against the expense of stolen or lost keys, but offers them peace of mind in helping eliminate the hassles of an already stressful situation.

[Full Story]
 

© 2008 Safe-Guard Products International, LLC | 3500 Piedmont Road NE, Suite 400, Atlanta, GA 30305
800-742-7896 | Fax 404-814-9656
For more information or to submit a story idea, contact the publisher.
Powered by IMN