Free One-Year Offers Can Drive Customers to Long-Term F&I Product Adoption
The practice of planting the seed for F&I product sales on the dealership's lot is most often used with anti-theft products. Dealers who elect to pre-etch their inventories are at an advantage because the salespeople can explain the product before the purchase. By simply indicating that the inventory has been pre-etched by the dealership for its own protection and that the protection is transferable, many consumers elect the product because it seems like a "no brainer."
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Keep Up with Change by Offering a Full Line-Up of Products
Consumer preferences have shifted drastically in the first half of 2008, and the market changes are expected to continue throughout 2008. Dealers and agents find themselves looking at changes in new, used and leased vehicle preferences. Because trucks and SUVs cannot be relied upon as the bread and butter of the automotive industry anymore, F&I managers are changing their needs for ancillary products.
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Education is More Important Than Ever: Attend the F&I Conference & Expo
The 2008 F&I Conference and Expo is scheduled for Sept. 16-17 at the Paris Las Vegas Hotel. This two-day, information-packed conference includes cutting-edge seminars and workshops that will address the latest sales and compliance trends and issues impacting automotive and F&I departments.
The F&I Conference and Expo was selected as one of Tradeshow Weekly's "Fastest 50" for 2007, an award that goes to the 50 fastest-growing trade, association and consumer shows. For more information, visit the conference Web site.
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Prepared F&I Managers are Even More Essential in the Face of Declining Sales
Preparation is essential for any F&I manager who has extra pressure to close the revenue gap created by declining sales. Word tracks and objection handling have always been at the core of closing an F&I deal. This month, the F&I Insight features some key phrases that can be used with customers faced with today's economic realities.
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Guide to Handling Objections: Roadside Assistance
Consumers have plenty to be stressed out about today. Why not feature a Roadside Assistance program that will keep them protected you 24 hours a day, 7 days a week, 365 days a year?
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