Don't Forget F&I Products for Powersports
Skyrocketing Numbers of Commuters are Turning to Motor Scooters and Other Two-Wheeled Transportation
 U.S. motor scooter sales are up 24 percent in the first quarter of 2008 compared to the first quarter of 2007, according to the Motorcycle Industry Council. As gas prices continue to reach record highs, more Americans are considering motor scooters as a main transportation method.
When commuters hear that they can get 50-plus miles per gallon, many are eager to make the switch. While motorcycles save on fuel efficiency, many consumers still consider them a splurge. However, at $2,000-3,000 for a mid-range model, many people feel that they can justify the expense of a motor scooter to save on gas prices. Top-of-the-line models are priced around $6,000-8,000.
Almost anyone who touches powersports F&I is familiar with service contracts and maintenance. However, there are many more opportunities for F&I sales. With the huge number of people looking for alternative transportation, powersports sales are positioned for more growth.
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This Summer, Go Beyond the Balloons and Barbecues to Entice Your Customers
Although summer is traditionally thought of as “down time” in our industry, this summer is no time to rest. With June sales plunging 18.3 percent from last year, it’s time to get creative.
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Car Dealerships Incorporate New Media in Marketing Plans
User reviews, streaming video, blogs and social networking are all components of an updated Web presence. While these enhancements can make a big difference in vehicle sales, understanding where your business fits in the consumer decision-making process will help you make the most of your online marketing efforts.
Ford has created a Facebook application in conjunction with their Ford Drives U College Student Purchase Program.
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Guide to Handling Objections: Theft
The recent economic downturn appears to be an increasing factor behind vehicle theft, according to a survey of law enforcement professionals conducted by LoJack Corporation and the National Insurance Crime Bureau (NICB). The survey was conducted as part of LoJack and NICB’s second annual vehicle theft protection education initiative, which designates July as "National Vehicle Theft Protection Month.”
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