Safe-Guard Products International, LLC
Thursday, June 5, 2008 Volume 1 Issue 6  

Contents
Don’t Let E-Contracting Fall Off Your Radar in 2008
Should Auto Dealers Pin Their Hopes on the Tax Rebate?
Analysts are Optimistic About the Second Half of 2008
Customize Your Product Offerings to Follow the Growth
Guide to Handling Objections: Key Replacement
Survey
Tax Rebate Stimulus
Do you think the Tax Rebate (Economic stimulus payments mailed May-July) will help improve vehicle sales?

No

Slightly

Used or Leases Only

Yes: New, Used and Leases

  [See Results]
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ARCHIVE
Issue 5
May 8, 2008
Vol. 1 Issue 5
Issue 4
April 1, 2008
Vol. 1 Issue 4
Issue 3
March 4, 2008
Vol. 1 Issue 3

[MORE]
Believe in What You Sell — It's That Simple

Think before you sell that menu. You’ve completed the interview and considered the appropriate products, but have you given yourself the edge to truly maximize your F&I sales? Do you believe in the products that you sell?

It seems simple, but with today’s selection of seemingly similar products, building your menu with products that you believe in and conveying a personal need to the customer will help you gain traction in the F&I sales process. Make sure that you partner with experienced, compliant companies that offer the most comprehensive products. Don’t be left in doubt about what you are selling.

This month’s newsletter focuses on the industry outlook and future developments. While segmentation, trending and forecasting are crucial to F&I success, showing the customer that you truly believe in a product can make all the difference.

 
Focus on E-Contracting
Don’t Let E-Contracting Fall Off Your Radar in 2008



The speed e-contracting can bring to F&I transactions is often overshadowed by the exact same thing it provides. The expense of implementation and the education required have slowed down the pace for converting to e-contracting for many in the industry.

[FULL STORY]
 
Should Auto Dealers Pin Their Hopes on the Tax Rebate?

Past and Current Trends Send a Mixed Message on Consumer Confidence

Although growth is predicted in the long term, anxiety overshadows the next few months. While consumer confidence could be on the upswing, tax rebates most likely won't be used for vehicle purchases.

[FULL STORY]
 
Analysts are Optimistic About the Second Half of 2008

A Review of Industry Forecasts Explores the Tie-In to Housing Market Woes

According to Automotive News, industry sales declined by 8.4 percent in the first five months of 2008 compared to that same period a year ago. In addition, the Detroit Free Press reported that nearly 60 percent of all new vehicles purchased in the United States last month were cars.

Although demand has greatly softened for trucks and SUVs, many remain optimistic about passenger cars, crossover vehicles and certified pre-owned vehicles. As we approach the halfway point of 2008, many industry forecasts are predicting that sales will start creeping up in the second half.

[FULL STORY]
 
Customize Your Product Offerings to Follow the Growth

With the growth in leases and passenger car, crossover and certified pre-owned sales, make sure your F&I product strategy includes targeted products.

[FULL STORY]
 
Guide to Handling Objections: Key Replacement

Safe-Guard Launches New Key Replacement Product

Today's high-tech keys could literally cost your customers hundreds of dollars to replace. Features such as electronic chips and remote controllers make keys much more costly to replace. Safe-Guard's newest product, SAFEKEY, not only protects consumers against the expense of stolen or lost keys, but offers them peace of mind in helping to eliminate the hassles of an already stressful situation. SAFEKEY 24-Hour Recovery & Security provides one of the most comprehensive key-related emergency assistance services on the market.

[FULL STORY]
 

© 2008 Safe-Guard Products International, LLC | 3500 Piedmont Road NE, Suite 400, Atlanta, GA 30305
800-742-7896 | Fax 404-814-9656
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