Shifting Market Conditions Create New Opportunities for Vehicle Service Contract Sales
In today’s economy, value-minded customers are keeping their vehicles longer or looking to save money with certified pre-owned (CPO) vehicle purchases. Because of this, extended mechanical coverage is more important than ever. In addition, other segments are demanding greener or luxury vehicles, but not realizing the repair or replacement costs of specialized components. No matter what segment a buyer fits into, he or she can benefit from the added protection of a vehicle service contract.
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Segmentation is Necessary for F&I Product Success
The immediate outlook may look grim for the industry, but successful agents, dealers and F&I managers are focusing on developing specific strategies for the segments that are selling to maintain or even grow their business.
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GAP vs. Replacement Insurance: Customer Education is Crucial
Although consumers are becoming more educated regarding F&I choices everyday, GAP protection is still an area that causes them confusion. Because insurance companies are marketing their replacement insurance programs directly to consumers, F&I managers need to be prepared to explain their product and its advantages over primary insurance companies’ replacement products.
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Guide to Handling Objections: Roadside Assistance
Increase Your Roadside Assistance Sales by Offering it in Tandem with Tire & Wheel Protection
Memorial Day, the unofficial start to summer, is just three weeks away! Are your customers prepared for road trips and family vacations with Roadside Assistance Protection? This month's Guide to Handling Objections features Roadside Assistance and tips on combining this great product with Tire & Wheel Road Hazard Protection.
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