by Elizabeth Bierbower
Vice President, Product Innovation
Humana

The terms “Consumer Driven” or “Consumer Directed” Health Care have been used over the last few years to capture plan designs with high deductibles and a spending account attached. But as health plans and employers who are introducing these accounts know, the plan design and spending accounts alone are insufficient to drive change. In order to engage consumers in the healthcare process, the Consumer Driven product must contain the right levers, used at the right time, to begin to positively affect behavior change.

by Suzanne Jones
Hazen Group, Inc.

Consumer Directed Health Plans (CDHPs) appeal to employers, but adoption has been slow. Information to assist consumers with their medical and financial decision making is just emerging.

by Andy Malinoski
Vice President
Vested Health

A successful consumer-directed health plan is not about an acronym or an account, but about providing a reason for a consumer to enhance his or her healthcare purchasing behavior with information.