The Traffic Report
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Monday, November 23, 2009 April 2008   VOLUME 1 ISSUE 3  
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Meet Leilani Ibarolle
Meet Eric Persons
Meet Tabitha Anderson
Google reaches all-time high in search share.
Blended search optimization a must-do in online marketing.
Opt-Out 101: Why They Unsubscribe to your newsletter
Online advertisers seek ROI
Yahoo Wants To Create The World's Largest Social Network
Yahoo to get into Web analytics business with acquisition
Organic SEO vs. PPC Advertising
Yahoo to get into Web analytics business with acquisition

Yahoo recently announced that it has entered into an agreement to acquire most of the assets of Tensa Kft., more commonly known as IndexTools. The deal includes IndexTools' Web analytics business and technology, which gives Yahoo an entry into that market. Rivals Google and Microsoft Corp. currently provide analytics tools and products.

Yahoo said the first group of customers to benefit from the analytics tools would be more than 150,000 small and midsize businesses currently marketing online with Yahoo. The transaction is expected to be completed this quarter.


 
Search Optics Team Addition
Meet Eric Persons
Persons Responsible for Graphic Design.


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Meet Leilani Ibarolle
Search Optics Welcomes New Director of Finance and HR.

Leilani’s primary responsibililty with Search Optics is to manage the company’s financial growth, scaling continued operations and directing human resources. Leilani has a great deal of experience with fast-growing companies, making her a perfect fit for overseeing the company’s rapid financial growth and ensuring the stability of the company to best meet the interests of Search Optic’s partners, employees and most importantly our customers.  She joined Search Optics from V-Enable where she was the Director of Finance and HR.  She brings over 15 years of financial and operational management experience to the position.

At V-Enable, she oversaw the finance, accounting, human resources, legal and IT functions. During her tenure, V-Enable raised over $10M in venture capital.  Prior to that, Leilani served in various senior finance roles and served as a senior auditor at a CPA firm.  Leilani was previously the Controller for Hornbuckle Engineering until its merger with Applied Digital Solutions (ADSX).  Leilani holds a B.S.degree in Accounting from San Diego State University. 

“I'm excited to be taking on the role of CFO where I can bring together my professional experience.  It's a great opportunity to join Search Optics at this pivotal time and support the company's growth initiatives in the years ahead.  The company is pursuing the right strategy to achieve its great potential.  Search Optics has made significant strides in recent months and I am looking forward to working closely with the impressive management team to continue the company’s progress as it aggressively executes against its growth strategy.”


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Published by Search Optics Communications
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