The Traffic Report
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Monday, November 23, 2009 Issue 2   VOLUME 1 ISSUE 2  
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What's Inside
Meet T.J. Loftus
Meet Tom Lipsey
Got Newsletter?
How to Sell More Vehicles from your Website Leads.
The "Facts" about Search Engine Optimization Factors
Smart ways to increase business!
Internet Marketing Trends for 2008
5 simple rules for creating a customer-friendly Web site.
Internet Trends
Internet Marketing Trends for 2008
by Troy Smith, President, Search Optics, Inc.

Search marketing continues to grow and morph, and by all accounts 2008 will bring more of the same.  Troy Smith, President of Search Optics, Inc. explains what to expect in the year to come.

[FULL STORY]
 
The Optimization Minute
The "Facts" about Search Engine Optimization Factors

What you need to know about effective Search Engine Marketing techniques.  Are you fully optimizing your placement on the World Wide Web?


[FULL STORY]
 
Meet Tom Lipsey
Search Optics' Senior Account Manager in L.A. Territory

Q:  Who were you with before joining Search Optics?
TL: I worked for CBS Radio/Dodger Radio Network for the past 3 1/2 years working closely with a vast array of businesses focussing on the financial and automotive industries.  I worked directly with General Managers and Marketing Directors to create advertising campaigns on the radio and internet.  Before that, I worked for 10 years in the financial industry employed by Citibank, Citicorp Investment Services and First Republic Bank in sales.   

Q:  What notable organizations have you worked for?
TL:  Citibank - Personal Banker, Citicorp Investment Services - Financial Advisor/Investment Consultant, First Republic Bank - Branch Manager, CBS Radio/Dodger Radio Network - Account Executive 

Q:  Why did you decide to work for Search Optics?  What are your beliefs in the company?   
TL:
 
After working in radio for 3 1/2 years, I recognized the impact of internet marketing and was drawn by the true measurement and ROI case that the company provides to our clients.  Coming from radio and frustrated by the lack of results, I was elated to join and organization that has the incredible track record of Search Optics...all backed up by the numbers. 

The care, concern and service that Search Optics provides for each and every business that we work with is refreshing.  The results speak for themselves.  

Q:  What are your responsibilities at Search Optics?  
TL:
  To bring in new business and to provide the highest standard of service for our existing clientele in the Los Angeles marketplace and surrounding areas.   
 
Q:  At Search Optics, what do you hope to accomplish during your tenure?  
TL:
  I hope to be a part of a growing company at the forefront of  technology.
 
Q:  How does your previous experience lend to being successful here at Search Optics?  
TL:
 With a background in banking of working closely with local businesses, I am acutely aware of the concerns of today's business owners.  With my experience in radio and marketing, I am able to listen and understand what the unique and particular needs of each business that I work with are and how to deliver the necessary results to help grow their business.   
 

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Published by Search Optics Communications
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